India Sourcing: Home decor 2018

 

In India Sourcing: Home decor 2018, buyers can find:

Verified exporters – 15 featured suppliers offering various types of home decor

Products – Full-color images with specifications & prices

Supply market intelligence – Supply centers, industry trends, challenges, production and pricing

Export data – India-wide details and survey results from featured exporters

To read the full report, click on the section tabs below.

Sector highlightsSuppliers & productsIndustry overviewProduct featuresSupplier surveyPDF downloadSupplier list

India Sourcing: Home decor 2018 Sector highlights

Industry overviewProduct featuresSupplier survey
  • India sent sent about $145.2 million worth of various home furnishings during the 12 months before March 2017.
  • The US was the largest importer for various home decor items during this period.

  • Access to a skilled workforce is a key advantage of India suppliers.
  • Glass, copper and aluminum are popular inputs.

  • Production is done in-house.

  • Production is labor-intensive and done in-house

  • Many suppliers will be raising quotes in upcoming months.

  • Outlook on export sales in the next 12 months is generally optimistic.

  • Products combining old and new elements will be popular in upcoming months.

India Sourcing: Home decor 2018 Suppliers & products

India-home-decor-banner

India Sourcing: Home decor 2018

• Lamps • Vases • Mats & rugs
• Other home accessories

Our team has visited all India manufacturers featured here to verify their export capability. Each has a website on GlobalSources.com with full company details, product images with specifications, manufacturing capability and complete contact details.

Click suppliers’ names below to view their full profiles and product offerings on GlobalSources.com.

Sections


Products

Below is a selection of products from our featured suppliers. Click on the images to find more products and supplier information.

For a complete listing of the featured suppliers, click here.

Lamps   
India home decorIndiaIndia home decorIndia home decor
Vases   
India home decorIndiaIndia home decorIndia home decor
Mats & rugs   
India home decorIndiaIndia home decorIndia home decor
Other home accessories   
India home decorIndiaIndia home decorIndia home decor

India Sourcing: Home decor 2018 Industry overview

India Sourcing: Home decor Industry Overview

India Sourcing: Home decor 2018

• Lamps • Vases • Mats & rugs
• Other home accessories

This section discusses key issues affecting export manufacturers in the India, offering insight into industry composition and important supply centers.

India home decor exportsCompetitive advantagesChallengesIndustry composition
  • The country sent abroad about $145.2 million worth of various home furnishings during the 12 months before March 2017.

  • The US was the largest importer for various home decor items during this period.

  • Handloomed cotton rugs accounted for 63 percent of the export value.
  • Access to a skilled workforce is a key advantage of India suppliers.

  • Raw material availability is another factor adding to the industry's competitiveness.

  • Government initiatives are helping boost home decor exports.
    • Outdated technology is a major concern for many producers.

    • Raw materials costs have risen by about 20 percent in the past three years.

    • Unregistered suppliers is a factor hampering the sector's competitiveness.
    • Government data shows that there are more than 7,300 registered handicraft makers across India.

    • Small companies can produce up to 6,000 pieces.

    • Larger enterprises can roll out five times the production of smaller producers.

    Exports

    India exported approximately $145.2 million worth of various home furnishings during the 12 months ended March 2017, an increase of 0.7 percent from the prior-year period, according to the Export Import Data Bank of the India Department of Commerce.

    Handloomed cotton rugs shipped under HS code 57050042 accounted for 63 percent of the value. The top importers were the US, Italy, Japan, the UK and France.

    Electric table and floor lamps sent abroad under HS code 940520 contributed about 14 percent of the export value. The US, Germany, the UK, France and Sweden were the main export markets.

    Wooden frames for paintings, photographs, mirrors and similar objects was also a key category, accounting for 12 percent of overseas sales. Products exported under HS code 441400 went mainly to the US, the UK, Canada, Spain and France.

    To encourage more exports from the home decor industry, the national government and trade associations have committed to extend assistance to suppliers and improve the country’s Ease of Doing Business rating from the World Bank. In 2016, the government reduced formerly numerous mandatory documents for global trade to just three; namely, Bill of Lading or Airway Bill, commercial invoice and packing list, and shipping bill or bill of entry. In addition, the Central Board of Excise and Customs launched an online clearance and documentation facility called Single Window Interface for Facilitating Trade (SWIFT) for overseas shipments. These initiatives have helped the country move 30 places up the ranking in 2017, the highest jump in a single year by any nation ever.

    Additionally, in 2016, the Ministry of Textiles signed memorandums of understanding (MOUs) with 20 e-commerce firms to engage with various handloom and handicraft supplier clusters and help them market their products.

    In February 2017, the first-ever exhibition of “Incredible Indian Textiles” was held in the UAE, participated by 19 manufacturers. The event was organized by the Synthetic and Rayon Textiles Export Promotion Council of India.

    In June 2017, the Ministry of Textiles launched the first major trade fair for fabric suppliers called Textiles India 2017, where the Ministry signed 65 MOUs among various organizations and foreign governments to promote the exchange of information and documentation, research and development, and commercialization of handloom products and silk production. For fiscal 2017, the Ministry released a subsidy of $259.8 million to help domestic producers.

    Competitive advantages

    Home decor makers in India consider their workers’ extensive experience in various processes as their main strength. Specific skillsets are carving and cutting, stitching by hand or machine, and pattern making. For traditional designs, knowledge of intricate embroidery is highly valued. Laborers in the home decor sector are mostly required to have related experience for at least two years.

    Another advantage that boosts the industry is the domestic availability of various raw materials, including cotton, marble and wood. Since makers do not need to import these inputs, they can turn them into high-value goods.

    India is the world’s largest producer of cotton and accounts for 26 percent of global production, according to the Cotton Corporation of India Limited. Among the key sources of the material are the states of Andhra Pradesh, Punjab, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan and Telangana.

    Marble can be bought from vendors in the cities of Jodhpur, Jaipur, and Udaipur. Teak, mango, rosewood, and other timber varieties are readily available in Uttar Pradesh and Karnataka states.

    The local home decor sector also receives extensive assistance from the Ministry of Textiles as previously discussed. The Technology Up-gradation Fund Scheme (TUFS) and cluster development activities aim to improve India suppliers’ global competitiveness.

    Challenges

    The India home decor industry is facing some difficulties, chief of which is outdated technology, which is one of the major reasons for the country’s low share in the world home decor market. Due to obsolete machines and processes, the suppliers are not able to increase their production volumes, drive down costs, and decrease lead time for orders. As a result, large-scale shipments are mostly won by China, while significantly smaller orders are fulfilled by India makers. The country’s competitors in the home decor trade such as China, Thailand, South Korea, and Vietnam have more modern technology.

    Another challenge faced by local producers is the disorganized home decor sector, which is mostly composed of businesses not officially registered under the Ministry of Commerce and Industry. These manufacturers do not have the capacity to accept large orders due to lack of resources and the absence of modern machinery.

    Rising costs of raw material due to inflation are likewise big threats to the industry. Expenditure for metal, wood, plastic, glass, and stone has increased up to 20 percent in the last two to three years. Quotes of soda ash and copper have also surged. Since the implementation of the Goods and Services Tax (GST) in July 2017, the placing of handicrafts under the 12 percent tax net has hurt the domestic handicraft market, which had historically enjoyed tax exemptions. This has allowed the sector to survive despite suppliers’ outdated machines. However, with the new tax reform, many small and medium enterprises now face closure.

    Suppliers typically opt to sacrifice margins to keep price adjustments to a minimum despite higher costs. Many companies operate on single-digit margins, which limit the financial resources that can be poured into R&D and marketing.

    Industry composition

    Government data shows that there are more than 7,300 registered handicraft makers across India, most of which produce home decor. Roughly 90 percent of the supplier base is locally owned.

    Small enterprises are normally staffed by 10 to 20 employees. They focus on the low end and operate workshops covering an area of at least 200sqm. Most manufacturing steps, including assembly and polishing, are subcontracted. The total monthly capacity is 6,000 pieces. Annual revenue is less than $100,000.

    Midsize companies typically have 20 to 60 personnel. Factory size is at least 7,000sqm. All production processes are performed in-house. As many as 30,000 pieces are turned out every month. Yearly income is from $100,000 to $1 million.

    Large suppliers are usually ISO compliant and employ more than 100 workers, including design and QC teams. They own one to three plants measuring 10,000 to 50,000sqm. Factories can assemble over 30,000 pieces per month. Earnings exceed $1 million annually.

    Supplier locations map

    The highlighted areas on the map show the locations of the head offices and factories of the home decor suppliers featured in this report.

    India home decor Industry Overview Locations Map

    India Sourcing: Home decor 2018 Product features

    India Sourcing: Home decor Suppliers and Products

    India Sourcing: Home decor 2018

    • Lamps • Vases • Mats & rugs
    • Other home accessories

    This section offers information on how trends in materials, design and manufacturing are impacting prices offered by India home decor suppliers.

    Buyers can also learn more about the materials used and the common price ranges of certain designs.

    Materials & designsManufacturing & QCPricing
    • Glass, copper and aluminum are popular inputs.

    • Eco-friendly materials are also gaining traction.

    • Suppliers offer ODM output but also accept customized orders.
    • Production is labor-intensive and done in-house.

    • Suppliers typically subcontract processes such as embroidery.

    • Among the standards suppliers follow are those of the Bureau of Indian Standards and SATRA< an independent testing organization.
    • Quotes are largely determined by the materials used.

    • Labor costs and taxation levels also affect quotes.

    • Suppliers will be maintaining prices for the next six months.

    Materials & designs

    India home decor makers use a wide range of materials, most of which can be sourced domestically.

    Cotton, used in rugs and other home textiles, can be sourced from several states including Andhra Pradesh, Punjab, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Rajasthan and Telangana. Soda ash, mostly used for glass handicrafts, are procured from Gujarat.

    Metal such as copper or aluminum is either imported from Japan and South East Asia or sourced from the states of Rajasthan, Jharkhand, Madhya Pradesh, Uttar Pradesh, and Odisha. Plastic and rubber that are usually woven into mats are obtained from Uttar Pradesh, Delhi, Kerala, and Tamil Nadu states.

    In terms of product development, environment-friendly items using bamboo, recycled cotton fabric and natural dyes continue to gain traction. Suppliers are jumping on the bandwagon not just to contribute to the preservation of the environment, but also to provide more options to buyers.

    While local manufacturers are strengthening their minimalist collections, they are also experimenting with various shapes, colors, and textures to provide more variety. For example, nature-based designs such as birds and flowers are implemented on vases while candle holders have crystal trimmings.

    To support these forays into new styles, trainings are being conducted by trade associations to upgrade skills and improve technologies to cater to the refined tastes of global buyers.

    Design and product development teams are usually composed of two to four people, who release an average of 30 to 40 new models every month. Although majority of suppliers offer ODM output, they can fulfill customized orders.

    For wicker furnishings, strips of the material are woven according to the design chosen by buyers, and then coated with paint or varnish. Hole-to-hole weaving is common.

    Manufacturing & QC

    Production of home decor is mostly done in-house, and by hand or with the use of simple tools such as measuring tapes, calipers, marking gauges, cutting tools, hammer, drilling machine, tweezers, sand paper and pliers. Some machines are used for intricate designs as such as looms and spinning wheels, particularly for mats and rugs. Embroidery is sometimes subcontracted.

    Production lead time, from order to delivery, is normally two months.

    The India home decor industry complies with the standards of SATRA, an independent research and testing organization established in 1919. The guidelines of the Bureau of Indian Standards are also followed by all India exporters.

    QC teams are normally composed of three workers.

    Pricing

    Quotes are often affected by raw material costs. Most suppliers intend to increase prices in the next six months to cover higher raw material expenses.

    Rates for soda ash increased from around $285 per ton in 2012 to its current price of $308, excluding taxes. This increase was because of surging petroleum and electricity costs.

    Copper was just over $4,000 per ton in early 2016 because of oversupply. This year, however, copper costs have clawed their way up to more than $7,000 per ton due to inflation.

    Cotton rates, meanwhile, increased 14 percent in June 2017 compared with the prior-year period due to unexpected rain affecting crops.

    Another factor that influences pricing is spending for labor. In 2017, labor costs surged 20 percent. However, according to some suppliers, due to the waning industrial output caused by weak demand, salaries are expected to go down 15 percent in 2018.

    Current taxation levels have also put pressure on pricing. The Goods and Services Tax (GST) included an 18 percent levy on certain jobs, which includes cutting, embroidery, washing or pressing, packing, bleaching, dyeing, printing, knitting and coloring. After a series of protests by suppliers and artisans, the government reduced it to 5 percent.

    A 28 percent GST is put on picture frames, mirrors, tableware and kitchenware, and wooden furniture.

    Price guide

    Price guide: Lamps
    $7 to $14
    Table lamps; glass or wood; 6x7cm or 45.4x26.6x14.4cm; polished; in various colors; plain designs
    $15 to $31
    Table lamps; sheesham wood; 5x5x14cm; polished; in various colors; patterned designs
    More than $31
    Floor lamps; iron; 12in; in neutral colors; minimalist, elegant designs

    Click image to enlarge.

    India home decor 2018
    Price guide: Vases
    $2 to $15
    Glass or ceramic; 27x11.6x11.6cm; white; plain designs
    $16 to $30
    Sheesham wood, iron, metal or grass; 25.9x24.8x27.4cm; in various colors; handpainted
    More than $30
    Polyresin, iron, glass, brass or metal; 48x30x24cm; in various colors; handpainted; geometric designs
    India home decor 2018
    Price guide: Mats & rugs
    $7 to $23
    Floor mats; PP straw; 65x34x8cm; in various colors; plain designs
    $24 to $31
    Floor mats; cotton; 200x140x1cm; polished; in various colors and designs
    More than $31
    Floor mats; sedge; 203.2x182.9x0.2cm; in various colors and designs
    India home decor 2018
    Price guide: Picture frames
    $1.50 to $3
    Tabletop frames; synthetic wood; 5x7in; in various colors; plain designs
    $4 to $9
    Wall decor frames; synthetic wood with MDF board; in various sizes and colors; plain designs
    More than $9
    Frame sets; imported synthetic wood; 12in; in various sizes and colors; geometric designs
    India home decor 2018

    India Sourcing: Home decor 2018 Supplier survey

    India Sourcing: Home decor Supplier Survey

    India Sourcing: Home decor 2018

    • Lamps • Vases • Mats & rugs
    • Other home accessories

    To give buyers first-hand information from active home decor exporters in the India, we’ve surveyed the manufacturers featured on this site.

    Export pricesExport markets & salesProduct trendsChallenges
    • The majority of suppliers will be raising quotes.

    • A number of suppliers are keeping prices stable to remain competitive.

    • Companies planning to increase prices will keep adjustments within 15 percent.

    • Most home decor suppliers have an optimistic outlook on export sales.

    • North America and Asia-Pacific will be the key markets.

    • Several companies plan to establish stronger ties with buyers in non-EU countries.


    • Products combining old and new elements will be popular in upcoming months.

    • Several suppliers are expanding their product range to include more modern, geometric pieces.
    • Traditional designs will remain a trend.

    • Majority of suppliers are concerned about finding new export markets.

    • Rising raw material costs are also another concern of producers.

    • Some companies find it difficult to offer competitive pricing due to labor costs.

    Export prices

    The majority of respondents expect quotes of overseas shipments to increase over the next six months due to the Goods and Service Tax (GST), which directly affects spending for labor and raw materials. The cost of soda ash and copper, for one, is expected to surge. The steep rise in fuel spending will likely add to the burden.

    Of those planning to raise prices, however, 64 percent intend to keep adjustments within 5 percent. Twenty-seven percent see price increases ranging from 6 to 10 percent.


    India home decor Survey Export Prices


    Export markets & sales

    Overall, India home decor makers have a positive outlook on export sales for the next 12 months. Among those surveyed, 61 percent expect overseas revenue to increase between 11 and 20 percent. Eight percent are anticipating higher growth.

    Forty percent of the featured companies selected North America, particularly the US, as their main target market. Twenty percent chose the Asia-Pacific region.

    Among surveyed companies, 40 percent will be focusing on combining ethnic and modern elements, especially woodcarving that represents the best of India craftsmanship.

    About one-third will release modern, elegant pieces. Examples of such designs are translucent glass vases, tripod table lamps and octagonal glass serving trays.

    Twenty percent, meanwhile, will feature vintage looks, including bold colors and traditional prints.

    India gift home decor Supplier Survey Export Forecast

    Challenges

    The majority of surveyed companies cited finding new export markets as their primary difficulty. In particular, penetrating developed markets in North America and the EU is a hurdle due to these countries’ stringent requirements.

    Another challenge faced by respondents is rising labor costs. The GST on manufacturing processes related to handicrafts has also put additional pressure on India home decor enterprises.

    Price competition and rising raw material costs are also hurting companies’ bottom lines and, with the full implementation of the GST, will likely worsen over the coming months.

    India home decor Survey Key Findings

    India Sourcing: Home decor 2018 PDF download

    India home decor

    India Sourcing: Home decor 2018

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    • India home decor suppliers

    Industry overview

    Sections


    • Highlights
    • Exports
    • Competitive advantages
    • Challenges
    • Industry composition
    • India home decor suppliers

    Chart


    • Export value & markets
    • Supplier locations map

    Product features

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    • Highlights
    • Materials & designs
    • Manufacturing & QC
    • Pricing
    • Price guide
    • India home decor suppliers

    Supplier survey

    Sections


    • Highlights
    • Export prices
    • Export markets & sales
    • Product trends
    • Challenges
    • India home decor suppliers

    Chart


    • Export prices
    • Export forecasts
    • Key findings

    India Sourcing: Home decor 2018 Supplier list

    India home decor suppliers

    Click company names below marked Active to view verified suppliers and products featured on GlobalSources.com.

    Suppliers featured on
    Supplier statusLampsVases & potteryMats & rugsOther home decor
    AH Decorative Exports Active
     
    Abez International Active
       
    Aditi Handicrafts Centre Active
       
    Alsa International Active
       
    Ava International Active    
    Deshilp-Overseas Active
      
    Ideas Afresh Active
    Maqbool-Hussain Active
    New Royal Tuft Active
       
    Nice Lamps Active
       
    Sheelas's Arts & Crafts Active
    Shilpakala Crafts Active
    Sunil Carpets Active
       
    The Lighting Store Active    
    The Pearl Candle Active