India Sourcing: Jute fashion accessories 2017

 

In India Sourcing: Jute fashion accessories 2017, buyers can find:

Verified exporters – 15 featured suppliers offering various jute fashion accessories

Products  – Full-color images with specifications & prices

Supply market intelligence – Supply centers, industry trends, challenges, production and pricing

Export data – India-wide details and survey results from featured exporters

Sector highlightsSuppliers & productsIndustry overviewProduct featuresSupplier surveyPDF downloadSupplier list

India Sourcing: Jute fashion accessories 2017 Sector highlights

Industry overviewProduct featuresSupplier survey
  • India's exports of jute handbags and shopping bags under HS code 4202230 amounted to about $48.2 million.

  • The UK was the main export destination in 2016-2017, accounting for $14.2 million worth of jute handbags and shopping bags.

  • Small and midsize companies make up the majority of jute fashion accessories suppliers in India.

  • Suppliers are pairing jute textiles with leather and other fabrics to diversify their selections.

  • Materials used and design complexity determine prices.

  • AQL sampling is typically adopted in the QC of products for China and the domestic market. Models for the EU undergo 100 percent inspection.


  • Many suppliers will be keeping prices at current levels or capping increases at 10 percent in the next six months.

  • Most companies intend to boost exports to North America.

  • Upcoming releases will include colorful and elaborate designs featuring appliques, block printing, lacework or embroidery.

India Sourcing: Jute fashion accessories 2017 Suppliers & products

India Sourcing: Jute fashion accessories 2017

India Sourcing: Jute fashion accessories 2017

• Bags & wallets • Footwear

Our team has visited all India manufacturers featured here to verify their export capability. Each has a website on Globalsources.com with full company details, product images with specifications, manufacturing capability and complete contact details.

Click suppliers’ names below to view their full profiles and product offerings on Globalsources.com.

Sections


Products

Below is a selection of products from our featured suppliers. Click on the images to find more products and supplier information.

For a complete listing of the featured suppliers, click here.

Bags & wallets   
India jute bags and walletsIndia jute bags and walletsIndia jute bags and walletsIndia jute bags and wallets
Footwear   
India jute footwearIndia jute footwearIndia jute footwear

India Sourcing: Jute fashion accessories 2017 Industry overview

India Sourcing: Jute fashion accessories 2017

India Sourcing: Jute fashion accessories 2017

• Bags & wallets • Footwear

This section discusses key issues affecting export manufacturers in India, offering insight into industry composition and important supply centers.

India jute fashion accessories exportsCompetitive advantagesChallengesIndustry composition
  • Exports of jute handbags and shopping bags under HS code 4202230 during the 2016-2017 period amounted to approximately $48.2 million.

  • The UK accounted for $14.2 million of the export value.

  • The other major destinations were the US, the Netherlands, France and Australia.

  • The country is the world’s top producer of jute.

  • The India government has policies and programs designed to protect the industry.

  • India has a jute design cell at the Innovative Centre for Natural Fibres (ICNF) of the National Institute of Design (NID) in Ahmedabad for the development of jute shopping bags and lifestyle accessories.

  • India suppliers face stiff competition from counterparts in China, Bangladesh and Nepal.

  • While India is the world’s top producer of raw jute, 60 percent of output are of grades that are not suitable for producing diversified products.

  • Tapping into new markets is also difficult for most suppliers since participating in trade shows is expensive.
  • India has more than 90 composite jute mills.

  • The National Jute Board’s website lists 97 makers of diversified jute products, which comprises floor coverings, wall hangings, gift articles, decorative fabric, and hand and shopping bags.

  • Small and midsize companies account for the majority of jute fashion accessories suppliers.

Jute is the second most important fiber crop of India next to cotton. The abundance of jute grown in the Ganges Delta, plus the high production of jute in several states make India the world’s primary source of jute and jute goods.

Jute is a renewable resource with a fiber that can be turned into strong, durable yarn that can be combined with other natural fibers, as well as synthetic types. Jute fiber is highly versatile, with applications in packaging, textiles, furniture, construction and other sectors.

In fashion accessories, jute is used as exteriors of wallets, bags, cosmetic cases and smartphone cases. Sandals and other types of footwear adopt the fiber as uppers, insoles and midsoles. Jute is also being utilized in the creation of scarves, jewelry, ties and belts.

Exports

India exported about $309 million worth of jute goods in the 12 months ended March 2017, according to information posted on the National Jute Board’s website, citing the Directorate General of Commercial Intelligence and Statistics (DGCI&S), Kolkata.

Exports of jute handbags and shopping bags under HS code 4202230 during the 2016-2017 period amounted to approximately $48.2 million. Based on data extracted from the Department of Commerce’s Export Import Data Bank, the value is down 2 percent from the 2015-2016 period.

The UK accounted for the majority of the export value, having imported $14.2 million worth of jute handbags and shopping bags during the 2016-2017 period. Products sent to the US contributed $10.0 million. The other major markets were the Netherlands, France and Australia, which together accounted for $7.2 million of exports.

India jute fashion accessories exports

Competitive advantages

A key factor keeping India at the top in terms of the production of jute fashion accessories is the abundant supply of fiber found locally. The country is the world’s top producer of jute, accounting for more than half of the world’s supply. Statewise, the major producers are Andhra Pradesh, Assam, Bihar, Odisha, Meghalaya, Tripura, Tamil Nadu and West Bengal.

The India government has policies and programs designed to protect the industry. In January 2017, the government imposed an anti-dumping duty on jute and jute products originating from Bangladesh for the next five years. Ranging from $6.30 to $351.72 per ton, the duty will be levied on all forms and specifications of jute yarn and twine, jute sacking bags and hessian fabric. The countervailing duty was also imposed on jute products originating from Nepal, but this was lifted in April 2017.

Initiatives to strengthen the industry include setting a minimum support price (MSP) for raw jute and mesta to safeguard the farmers’ interests. This is fixed every year based on the recommendations of the Commission for Agricultural Costs and Prices (CACP).

The Jute Corporation of India (JCI) is the government’s price support agency for jute. JCI’s price support operations also involve procuring raw jute from small and marginal farmers at MSP when the prevailing market price falls below the MSP.

Under the Jute-ICARE (Jute: Improved Cultivation and Advanced Retting Exercise) project, which was launched in 2015, the government is encouraging jute growers to produce high-grade jute by offering them certified seeds at subsidized rates, new technologies and training.

To encourage the development of jute diversified products such as handbags and decorative items, the Ministry of Textiles established common facility centers (CFCs) that provide support to women’s self-help groups in developing jute diversified products. Under this scheme, women self-help group members receive assistance in product development, training and marketing, among other things.

Additionally, a jute design cell has been established at the Innovative Centre for Natural Fibres (ICNF) of the National Institute of Design (NID) in Ahmedabad for the development of jute shopping bags and lifestyle accessories.

Under the Export Market Development Assistance (EMDA) scheme, the government reimburses part of the travel expenditure of exporters, as well as the stall rent in international trade fairs and exhibitions.

Challenges

India suppliers face stiff competition from counterparts in neighboring jute-producing countries, Bangladesh and Nepal, which are able to produce yarn, fabrics and other jute products at lower cost. Price competition with products from China is also challenge.

To reduce costs and increase productivity, technology at jute mills and jute goods manufacturers needs to be updated. Most machines in use today in jute mills are patterned after those utilized in the 1950s and 1960s.

Additionally, while India is the world’s top producer of raw jute, 60 percent of output are of grades lower than CD-5, which are not suitable for producing diversified products, according to a Jan. 26, 2017, report by The Hindu Business Line. Consequently, many India suppliers import raw jute from Bangladesh for bags and other diversified products.

Under efforts to resolve this, the India government takes into consideration the issue of discouraging production of lower grade jute and encouraging production of higher grade jute when fixing the minimum support price.

Tapping into new markets is also difficult for most suppliers since participating in trade shows is expensive. Additionally, compliance with requirements of different countries and certification are also costly and time-consuming.

Industry composition

The National Jute Board’s website lists 97 manufacturers of diversified jute products, which comprises floor coverings, wall hangings, gift articles, decorative fabric, and hand and shopping bags.

Small and midsize companies account for the majority of jute fashion accessories suppliers. Small companies have up to 10 workers. These companies are capable of producing up to 5,000 pieces monthly, and their export sales average $20,000 yearly.

Midsize companies have between 30 to 50 employees. They have a monthly capacity of 15,000 pieces monthly, and their export sales reach an about $35,000 annually.

Manufacturers with larger workforces can produce more than 30,000 pieces monthly. The record approximately $75,000 in export sales.

Supplier locations map

The highlighted areas on the map show the locations of the head offices and factories of the jute fashion accessories suppliers featured in this report.

India jute fashion accessories map

India Sourcing: Jute fashion accessories 2017 Product features

India Sourcing: Jute fashion accessories 2017

India Sourcing: Jute fashion accessories 2017

• Bags & wallets • Footwear

This section offers information on how trends in materials, design and manufacturing affect prices offered by India fashion accessories suppliers.

Buyers can also learn more about the materials used and the common price ranges of certain designs.

Sections


Materials & designsManufacturing & QCPricing
  • West Bengal is a major source of jute fiber and fabric.

  • To diversify their selections, suppliers are pairing jute textiles with leather and other fabrics.

  • Makers are also releasing bags, wallets and footwear with block printing, embroidery and fringe.

  • Production of jute fashion accessories is semi-mechanized.

  • Embroidery and beadwork are typically done by hand.

  • Suppliers follow the guidelines of the Bureau of Indian Standards in production.

  • Jute fashion accessories from India are typically positioned as midrange products.

  • Prices vary depending on the quality of the jute fiber and other raw materials used.

  • Design intricacy is also a major price determinant.

Materials & designs

Jute fiber and fabrics are typically sourced domestically, with India being the world’s top producer of raw jute. Some suppliers, however, import the fiber from Bangladesh.

Jute, which grows abundantly in the Ganges Delta and in several states of India, is known for its sustainability and the durability of its fiber. A popular material for sacks and carpet backing, the fiber is now found in a wider range of products amid rising eco-consciousness among consumers.

Bags, wallets and footwear use jute in fiber or fabric form. The latter can be 100 percent jute or a blend with cotton, rayon, wool or another type of fiber.

West Bengal is a major source of jute fiber and fabric. Jute-cotton blends are typically procured from the state, as well as Chennai and Uttar Pradesh.

To diversify their selections, fashion accessories suppliers are pairing jute textiles with leather and other fabrics. Covering leather wallets with jute, for example, enables suppliers to print artwork depicting local scenes and culture on their products.

Makers are adopting block printing, embroidery, fringe and other embellishments in bag, wallets and footwear to enhance the aesthetic value of their products. To make their designs more environment-friendly, several companies will be using dyes obtained from plants.

Manufacturing & QC

Jute is harvested after their flowers have been shed, which is between four and five months from the time the seed is sown. Once harvested, the plants are left on the field for three days to shed their leaves. The stems are then bundled and steeped in water to loosen the fiber within the stems. After 20 days, the stalks are hammered to extract the fibers, which are washed with water, squeezed and left to dry.

The dry fibers are graded by color and other specifications, then packed and transported to the mills. At the mills, the jute fibers undergo softening, conditioning, carding, drawing, spinning and other processes to make them into yarns, which are then woven into fabrics.

Makers of fashion accessories source the fabrics from the mills, but there are large companies with their own mills.

In bag production, the jute fabric is cut into the required dimensions before printing of the patterns. Patterns can be screen-printed by hand or by machines. Embroidery and beadwork are typically done by hand.

The front, back, gusset and handles are often stitched together using sewing machines, but there are large makers equipped with semi- or fully automatic stitching machines.

In footwear manufacturing, jute yarn is plaited and coiled to make the soles. For some styles, suppliers use vulcanized rubber, EVA or cork soles and cover these with plaited jute.

The uppers can be made of plaited jute or jute fabric. Designs can also mix jute, cotton and other kinds of fabric on the uppers. The different components are stitched to the sole, usually by hand.

India suppliers follow the guidelines of the Bureau of Indian Standards in production. Makers have about four QC personnel per production line. AQL sampling is typically adopted in the QC of products for China and the domestic market. Models for the EU undergo 100 percent inspection.

Pricing

Jute fashion accessories from India are typically positioned as midrange products. Prices vary depending on the quality of the jute fiber and other materials used.

A product using a jute-cotton blend, for example, is generally be less expensive than a version adopting a jute-rayon blend. Jute-cotton fabrics cost $1.70 to $2.10 per meter, while jute-rayon textiles range from $5.40 to $6 per meter. A fabric that is 100 percent jute can cost from $0.25 to $5 per meter.

For bags, models sold for less than $1 are open-style designs with plain exteriors in one or two colors. Products with simple prints are also available at this price point. Handles are rope or webbed cotton.

More expensive designs have zipper or flap closures. Their exteriors often feature more complex patterns and multiple colors. Leather strap handles and padded interiors are also options.

In footwear, sandals below $5 are typically flats with a plain design or minimal embellishment. Models are often in the natural color of jute, or feature only one or two colors.

Models sold for $5 or higher include flats and heeled styles. Flower appliques, beadwork and other embellishments on the uppers are common features.

Price guide

Price guide: Tote bags
Less than $1
Open-style; rope or webbed cotton handles; plain, or with simple geometric or nature-inspired pattern; one to three colors
$1 to $2
Flap or zipper closure; rope, webbed cotton or leather handles; geometric or nature-inspired pattern; multiple colors
More than $2
Flap or zipper closure; padded interior; rope, webbed cotton or leather handles; geometric or nature-inspired pattern; multiple colors

Click image to enlarge.

India jute fashion accessories bag teardown

Price guide: Women's sandals
Less than $5
Slip-on or Y-strap sandals; flat; jute uppers; rubber outsoles; embroidered geometric pattern; one or two colors
$5 to $8
Slip-on or Y-strap sandals; flat or heeled; jute uppers; rubber or EVA outsoles; embroidered geometric pattern or suede floral appliques; one or two colors
More than $8
Slip-on or Y-strap sandals; wedge heels; buckle closures; jute uppers and covers for the heels; rubber or EVA outsoles; geometric or nature-inspired pattern; one or two colors

India jute fashion accessories footwear teardown

India Sourcing: Jute fashion accessories 2017 Supplier survey

India Sourcing: Jute fashion accessories 2017

India Sourcing: Jute fashion accessories 2017

• Bags & wallets • Footwear

To give buyers first-hand information from active exporters of jute fashion accessories in India, we have surveyed the manufacturers featured on this site.

The 15 companies surveyed reflect the composition of India’s jute fashion accessories industry in terms of company size, geographic location, products offered and materials used.

Export pricesExport markets & salesProduct trendsChallenges
  • Of the survey respondents, 53 percent intend to keep prices at current levels in the next six months.

  • Of the companies planning to raise their quotes, most plan to keep adjustments within 10 percent.

  • Companies are adjusting prices to cover higher raw material and transportation costs.


  • Suppliers are optimistic about export sales in the next 12 months.

  • More than 50 percent of the survey respondents are anticipating double-digit growth in export sales.

  • North America, specifically the US, tops the list of target markets.

  • Upcoming releases will include colorful and elaborate designs featuring appliques, block printing, lacework or embroidery.

  • Basic and simple styles that will appeal to a wide range of buyers are also expected in coming months.

  • Suppliers will be launching more environment-friendly and durable products as well.


  • Price competition is the major concern of most suppliers.

  • Finding and entering new markets is also difficult, especially for SMEs, due to the cost.

  • Creating new designs for specific markets is also a challenge.


Export prices

Most fashion accessories suppliers will either maintain current prices or keep adjustments within 10 percent, according to a survey.

Among the featured suppliers, 47 percent will be raising their quotes in the next six months to cover higher raw material and transportation costs. Of these companies, 15 percent plan to cap adjustments at 5 percent and 57 percent intend to keep increases between 6 to 10 percent.

At 53 percent of the companies featured in this report, quotes will stay the same for the next six months as these suppliers have already factored in higher material costs into their pricing.

Export markets & sales

Suppliers are optimistic about export sales in the next 12 months. Many are confident of getting orders after receiving good responses on the samples they sent to potential buyers. Their increased visibility online via business-to-business platforms are also expected to generate sales.

Of the surveyed companies, 53 percent anticipate export sales increasing 11 to 20 percent, and the rest are projecting growth of up to 10 percent.

North America, specifically the US, tops the list of target markets for the coming months. Many are focusing on boosting exports to this destination because of their familiarity with the market. They also anticipate an increase in US demand for India jute products as its economy improves.

The rest of the suppliers will be focusing on the EU, the Asia-Pacific region and the Middle East. In these three regions, among the current importers of India handbags and shopping bags are the Netherlands, France, Australia, Germany and Saudi Arabia.

For many of the jute fashion accessories suppliers in this report, aesthetics will be the focus of product enhancements in coming months. Of the surveyed companies, 47 percent intend to launch more colorful and elaborate designs through the use of appliques, block printing, lacework and embroidery. Models showcasing jute in combination with cotton, leather and other fabrics are also anticipated.

Twenty percent of the respondents will be releasing basic and simple styles that will appeal to a wide range of buyers. Another 20 percent of the survey respondents plan on making their products more environment-friendly by adopting vegetable dyes.

The remaining suppliers are looking to improve product durability by using jute blended fabrics. Laminated jute bags are also anticipated in line with this trend.

Challenges

Price competition is a major challenge facing the industry. India jute fashion accessories are generally more expensive than those from China, in particular, due to high production costs.

Additionally, while keen on expanding market reach, suppliers are focusing on the US, the EU and other destinations where they already have existing clientele. Most small and midsize jute fashion accessories suppliers do not have the resources to join trade shows and attract potential buyers.

Creating new designs for specific markets is also a challenge for suppliers since they have limited access to that can enhance the aesthetics and functionality of their products. SMEs also limited financial capacity to hire designers.

Labor-related concerns are another hurdle that suppliers must overcome. Skilled laborers are migrating to the textiles, garments and other industries that offer higher wages, promoting companies to offer better benefits to retain and attract personnel. Some suppliers also pointed to workers’ irregular attendance causing delays in the completion of orders.

Inflation, and its effects on costs, is also a concern.

India Sourcing: Jute fashion accessories 2017 PDF download

India Sourcing: Jute fashion accessories

India Sourcing: Jute fashion accessories 2017

• Bags & wallets • Footwear

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Industry overview

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  • India jute fashion accessories suppliers

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  • Jute fashion accessories exports
  • Supplier locations map

Product features

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  • Materials & designs
  • Manufacturing & QC
  • Pricing
  • Price guide
  • India jute fashion accessories suppliers

Supplier survey

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  • Export markets & sales
  • Product trends
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  • India jute fashion accessories suppliers

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  • Export prices
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India Sourcing: Jute fashion accessories 2017 Supplier list

India jute fashion accessories suppliers

Click company names below marked Active to view verified suppliers and products featured on Globalsources.com.


Suppliers featured on
Supplier statusBags & walletsFootwear
AK Jute Bags Active
 
Bano Enterprises Active
 
Bawa Paulins Active
 
Creative Accessories Active
 
Creative Fashions

Active
 
Dolphin Enterprise Active
Ganga Exports Active
 
Hrithik Handicrafts Active
 
Juke Organic Active
 
Saanvi Inc. Active
 
Sai Kaarthikeya Jute Products Active
 
Saran Jute Bags Active
 
Savitri Leathers Active
 
Sri Modern Mahila Jute Bags Manufacturing Active
 
Winmaarc
Active