India Sourcing: Wooden handicrafts 2018

 

In India Sourcing: Wooden handicrafts 2018, buyers can find:

Verified exporters – 15 featured suppliers offering various wooden handicrafts

Products – Full-color images with specifications & prices

Supply market intelligence – Supply centers, industry trends, challenges, production and pricing

Export data – India-wide details and survey results from featured exporters

To read the full report, click on the section tabs below.

Sector highlightsSuppliers & productsIndustry overviewProduct featuresSupplier surveyPDF downloadSupplier list

India Sourcing: Wooden handicrafts 2018 Sector highlights

Industry overviewProduct featuresSupplier survey
  • The country exported about $588.6 million worth of woodware from April 2016 to March 2017.

  • The country has an abundant variety of wood available.

  • India has over 67,000 exporters of handicrafts in India.
  • Cedar, sheesham, rosewood, walnut and mango are among the common options for wooden handicrafts.

  • Prices are based mainly on the materials, design complexity and embellishments.

  • Three to five people usually form a QC team.
  • Most India wooden handicraft suppliers intend to increase prices the same in the next six months.

  • Designs combining ethnic and modern elements will remain popular.

  • Majority of suppliers are optimistic export sales will increase.

India Sourcing: Wooden handicrafts 2018 Suppliers & products

India Sourcing: Wooden handicrafts 2018

India Sourcing: Wooden handicrafts 2018

• Home decor • Religious art
• Gift and promotional items

Our team has visited all India manufacturers featured here to verify their export capability. Each has a website on GlobalSources.com with full company details, product images with specifications, manufacturing capability and complete contact details.

Click suppliers’ names below to view their full profiles and product offerings on GlobalSources.com.

Sections


Products

Below is a selection of products from our featured suppliers. Click on the images to find more products and supplier information.

For a complete listing of the featured suppliers, click here.

Home decor   
India-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicrafts
India-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicrafts
Religious art   
India-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicrafts
Gift and promotional items   
India-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicrafts
India-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicraftsIndia-wooden-handicrafts

India Sourcing: Wooden handicrafts 2018 Industry overview

India Sourcing: Crafts Industry Overview

India Sourcing: Wooden handicrafts 2018

• Home decor • Religious art
• Gift and promotional items

This section discusses key issues affecting export manufacturers in India, offering insight into industry composition and important supply centers.

India's wooden handicraft exportsCompetitive advantagesChallengesIndustry composition
  • The country exported about $588.6 million worth of woodware from April 2016 to March 2017.

  • US, Germany, UK, France, Netherlands and Canada were the top importers during this period.

  • Increasing demand for wooden products has contributed to the industry's growth.
  • The country has an abundant variety of wood available.

  • Having a skilled workforce is an advantage of the industry.

  • The industry receives financial support and training through government programs.

  • Price competition with domestic companies is a challenge for many suppliers.

  • Another concern is the rising cost of materials.

  • Finding new export markets is an obstacle for many companies due to limited knowledge about marketing.

  • India has over 67,000 exporters of handicrafts in India.

  • Most handicrafts makers are SMEs.

  • Small companies are capable of producing no more than 15,000 pieces monthly.

The India wooden handicraft industry has been facing mixed export results amidst government attempts to boost global competitiveness.

In general, exports of woodware increased 0.2 percent year over year during the April 2016-March 2017 period to $588.6 million, according to data from the Export Promotion Council for Handicrafts. The top importing countries during this period were the US, Germany, UK, France, Netherlands, Canada, Australia, UAE, Italy, Japan and Switzerland.

Based on data from the Ministry of Commerce, overseas shipments of wooden jewelry cases and similar articles rose 68.8 percent to $17.9 million during the period April to September 2017, compared with the prior-year period. Exports of handmade wooden home decor products also increased 7.7 percent to $0.4 million last year compared with sales figures in 2016. However, foreign sales of wooden statues and other ornaments dipped 64.5 percent to $1.4 million in 2017. Exports of other decorative articles made by wood also decreased 45.4 percent to $197.6 million last year.

Various reasons contribute to increasing demand of India wooden handicrafts in foreign markets. According to an interview with the Chairman of Export Promotion Council for Handicrafts (EPCH), Indian products offer unique craftsmanship, finish and presentation. Demand for wooden jewelry boxes, handmade wooden decorative items, tableware and gifts have increased while demand for wooden statues has decreased.

However, despite mixed export performance among different wooden product categories, various programs are being implemented by the government and trade associations to promote overseas shipments.

India Crafts Industry Overview Supplier Exports

EPCH announced that wooden handicrafts from India will carry unique barcodes with details of the origin of wood used to build confidence among foreign customers that the trees utilized in the products were legally harvested. Meanwhile, India’s Goods and Services Tax Council reduced the tax rates of 29 handicraft items, including those made of wood. The revised tax rates came into effect from January 25 this year.

Competitive advantages

Wooden handicraft suppliers in India consider local availability of raw materials as the industry’s major strength. Most wood, particularly teak, sal, oak, ebony, mango, and sheesham, are easily procured from the states of Kerala, Jammu, Kashmir, Uttar Pradesh, and Assam.

Another advantage that buoys the sector is a large pool of skilled workforce. Uttar Pradesh, Rajasthan and Gujarat host a large number of artisans, who concentrate on wooden handicrafts. According to the planning commission report, Uttar Pradesh has over 2 million (full-time and part-time) workers, while 13 percent of total artisans of India are based in Rajasthan and Gujarat.

Existing programs that encourage the development of the industry is another strength. The Ministry of Micro, Small and Medium Enterprises (MSME) has adopted the “Cluster Development Approach,” a scheme for the handicrafts industry that focused on developing facilities, including manufacturing, design, and technology upgrades. Further, the Ministry of Textiles set up a Technological Upgradation Centre in Saharanpur to provide technological support to wooden handicraft makers. Meanwhile, the Ministry of Textiles’ Market Development Assistance Grant and Market Access Initiative Assistance provide financial support for suppliers who wish to participate in local and foreign trade fairs.

Challenges

A number of hurdles face the India wooden handicrafts industry. Chief of these are entering new export markets and finding the right buyers. The lack of proper marketing hinders domestic producers to reach international buyers.

Material cost is another hurdle faced by India wooden manufacturers. The price hiked especially after the introduction of the Goods and Service Tax, with raw materials such as rosewood increasing 18 percent and other wood used for tableware and kitchenware also rising 18 percent.

Price competition is another challenge that the industry is facing. Neck-to-neck competition among domestic manufacturers who make similar products, make it difficult for suppliers to stand out and get major orders from foreign clients.

Industry composition

According to data from EPCH, over 67,000 registered exporters and manufacturers concentrate on handicrafts in India. A large number of these manufacturers exclusively make wooden decor items. More than 93 percent of the factories are locally owned.

Small companies are usually smaller than 4,000sqm and have less than 20 employees. Monthly output are fewer than 15,000 pieces, with annual export sales below $50,000.

With factories ranging from 15,000sqm to 20,000sqm, midsize producers normally have up to 50 workers. They can make up to 20,000 pieces every month and overseas shipments can reach up to $800,000.

Larger companies, with a workforce of more than 50 and plants exceeding 20,000sqm, can manufacture about 25,000 pieces monthly. Annual export earnings can sometimes exceed $1 million.

Supplier locations map

The highlighted areas on the map show the locations of the head offices and factories of the wooden handicraft suppliers featured in this report.

India Crafts Industry Overview Locations Map

India Sourcing: Wooden handicrafts 2018 Product features

India Sourcing: Wooden crafts Suppliers and Products

India Sourcing: Wooden handicrafts 2018

• Gift items • Home decor
• Other wooden handicrafts

This section offers information on how trends in materials, design and manufacturing are impacting prices offered by India wooden handicraft suppliers.

Buyers can also learn more about the materials used and the common price ranges of certain designs.

Materials & designsManufacturing & QCPricing
  • Popular wood selections include cedar, sheesham, rosewood, walnut and mango, which are available throughout India.

  • Suppliers are combining ethnic and modern elements to give a polished and minimalist look.

  • The government is helping suppliers upgrade their designs through craftsmanship courses.

  • Production stages are done mostly in-house.

  • Wood goes through an extensive process to ensure that the wood free from termites.

  • Three to five people usually form a QC team.

  • Prices are based mainly on the type of wood used.

  • Wooden home decor, gift items and other crafts start at $10.

  • Products with more intricate details are priced higher than simple designs.

Materials & designs

Certain types of wood are procured from specific states. Cedar is from Karnataka; sheesham is from Bihar, Punjab, Karnataka, Uttar Pradesh, and Gujarat; rosewood is from Haryana, Kerala, and Karnataka; walnut is from Jammu & Kashmir, Uttaranchal, Himachal Pradesh, and Arunachal Pradesh; and mango is from Andhra Pradesh, Kerala, Telangana, Rajasthan, and Uttar Pradesh.

In terms of design, wooden handicraft suppliers are combining ethnic and modern elements to give a polished and minimalist look, according to demand from overseas clients. To help local makers become more competitive, various government bodies are conducting periodic workshops and training programs to upgrade the craftsmanship and skills of artisans. For example, the Karnataka State Handicrafts Development is conducting a two-year certificate course in craftsmanship in the Shimoga district to promote the traditional crafts such as woodcarving among the next generation of workers.

Similarly, the National Centre for Design and Product Development conducts training and skill development programs in various parts of the country to build and create design-oriented excellence in the handicraft sector. Large and midsized suppliers also have design associates and master craft instructors who closely work with the artisans to develop new products.

Manufacturing & QC

There are two stages for wood processing. First is treatment, where some chemicals such as borax and other eco-friendly and anti-termite chemicals are applied with pressure on the wood to prevent infestation. This usually takes seven days to complete. Next is seasoning, wherein the wood is dried and seasoned. For this process, a particular temperature has to be applied on the material in the seasoning chamber. It takes around 12 to 15 days to get the wood completely dried. Most of these steps are done in-house.

Engraving, painting, and embellishing are done by hand, while cutting and finishing are done by machines. Lead time is approximately two months.

For QC, the suppliers ensure that the products meet international standards. For this reason, the quantity is less, because the cost of production is higher and products are handmade. The average QC team size range from three to five employees. Tests are conducted at every stage of the manufacturing to check the shine, texture, finishing, chipping of colors, and packaging.

Pricing

Quotes are mainly influenced by raw materials used, design and labor complexity, and size. The Goods and Services Tax (GST) also add 12 percent to pricing. Before the GST, handicrafts were exempted from taxes, but now even the cost of paint has become expensive.

Meanwhile, the cost of all kinds of wood has also increased substantially in the past year due to a gap in demand and supply. The suppliers said that prices have increased anywhere from 20 to 30 percent. To address this concern, in some states, such as Karnataka, the trade associations provide raw materials such as sandalwood to the artisans at subsidized rates.

Another factor affecting pricing is labor issues. Under the National Rural Employment Guarantee Act, employees get 100 days guaranteed work exclusively in their village. This discourages them from seeking work elsewhere.

Price guide

Price guide: Home decor
$12 to $17
Clock; beachwood; handmade and polished finish
$23 to $30
Clock; mahogany; handmade and polished finish
$70 to $98
Clock; teak; handmade and natural finish; in various shapes

Click image to enlarge.

India wooden handicrafts product features Typical features of a clock

Price guide: Religious art
$16 to $18
Buddha head; coconut shell and whitewood; 10in; handcarved
$42 to $60
Saranadh Buddha statue; kumble wood; 12in; handcarved
$83 to $133
Buddha statue; teak; detailed facial carving; in various sizes

India sourcing crafts product features Typical features of a Buddha sculpture

Price guide: Tableware and dinnerware
$4 to $5
Bowl with lid; mixed wood; machine-made; polished finish
$12 to $14
Bowl with lid; mixed wood; machine-made; in various designs
$31 to $34
Bowl with lid; mahogany; handmade; polished finish

India wooden handicrafts

India Sourcing: Wooden handicrafts 2018 Supplier survey

India Sourcing: Crafts 2018

India Sourcing: Wooden handicrafts 2018

• Home decor • Religious art
• Gift and promotional items

To give buyers first-hand information from active handicraft exporters in India, we’ve surveyed the manufacturers featured on this site.

Export pricesExport markets & salesProduct trendsChallenges
  • Wooden craft suppliers in India are keeping price adjustments to a minimum.

  • Most companies will be capping increases at 5 percent.

  • The rising cost of materials is the main reason for price adjustments.


  • Suppliers expect an increase in exports in the next 12 months.

  • Companies expect to attract more clients through planned marketing stategies.

  • Most craft suppliers will target North America or the Asia-Pacific region.

  • Designs combining ethnic and modern elements are expected to increase.

  • Upcoming models are anticipated to combine different materials or incorporate unconventional accents.

  • Adoption of colorful and elaborate designs will remain a trend.

  • Expanding market reach is a challenge for many suppliers.

  • Price competition is the primary concern of many craft makers.

  • Finding skilled workers and rising labor costs are also major concerns.


Export prices

The majority of respondents expect export prices to increase over the next six months due to rising raw material and labor costs. Among the companies that indicated they will raise prices, however, 92 percent said they will only do so by up to 5 percent to remain competitive. The rest will adjust quotes up to 10 percent. Fourteen percent of the surveyed companies intend to maintain current prices. These are mainly those with a large enough operation to handle fluctuations in expenses.

India wooden Crafts Survey Export Prices

Export markets & sales

Overall, India wooden handicrafts makers have a positive outlook on export sales for the next 12 months due to more planned marketing activities. Two-fifths of respondents said that they expect foreign shipments to increase up to 20 percent. Global demand for India wooden handicrafts is also increasing, adding to suppliers’ optimism.

North America is cited by more than four-fifths of surveyed companies as their target destination over the coming months. The rest will focus on the Asia-Pacific region.

Meanwhile, a small percentage of queried manufacturers said that they expect export sales to remain the same, after analyzing their performance over the past few months and their marketing strategy.

Among surveyed companies, 86 percent said that they will be focusing on combining ethnic and modern elements. Examples are religious statues that will mix contemporary styles such as geometric patterns and minimalist features, and jewelry made of traditional materials such as coconut shell with metallic trimmings.

The rest of respondents will highlight colorful and elaborate designs to bring in balance.

India wooden crafts Supplier Survey Export Forecast

Challenges

The majority of surveyed companies cited entering new export markets as their primary difficulty. Most medium and small-scale suppliers are yet to develop an international marketing strategy. They still depend on basic online marketing with the help of Iocal websites such as Indiamart, which have limited buyer reach.

Labor issues such as finding skilled workers is another challenge highlighted by queried companies. Specialized wooden handicrafts men are becoming scarce, with people reluctant to take up such jobs due to ongoing automation. A few years back, most craftsmen took up handicraft making, following family tradition, but nowadays, the younger generation are not very keen on following their elders’ footsteps.

India wooden crafts Supplier Survey Key Findings

India Sourcing: Wooden handicrafts 2018 PDF download

India Sourcing: Crafts 2018

India Sourcing: Wooden handicrafts 2018

• Home decor • Religious art
• Gift and promotional items

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Supplier & products

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  • Products
  • India wooden handicraft suppliers

Industry overview

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  • Highlights
  • Competitive advantages
  • Challenges
  • Industry composition
  • India wooden handicraft suppliers

Chart


  • Exports
  • Supplier locations map

Product features

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  • Highlights
  • Materials & designs
  • Manufacturing & QC
  • Pricing
  • Price guide
  • India wooden handicraft suppliers

Supplier survey

Sections


  • Highlights
  • Export prices
  • Export markets & sales
  • Product trends
  • Challenges
  • India wooden handicraft suppliers

Chart


  • Export prices
  • Export forecasts
  • Key findings

India Sourcing: Wooden handicrafts 2018 Supplier list

India wooden handicraft suppliers

Click company names below marked Active to view verified suppliers and products featured on GlobalSources.com.

Suppliers featured on
Supplier statusHome decorReligious artTableware & dinnerwareGifts & promotional items
Applewood Solutions Active    
Arts and Crafts Private Limited Active    
Badri Narayanan Exports Active   
Creative Novelties Active  
Darusilpi Wooden Handicrafts Active  
Jaffer Handicraft
Active  
K.O. Arts & Crafts Active    
Krishna Woodcraft Active   
Laxmisri Handicrafts & Interiors Active  
Mahesh Handicrafts Active    
Mughal Art Furniture Active    
Pushpam Arts Active   
Rela International
Active    
Siddh Arts Active   
Thapasyaa Handicrafts
Active