Philippines Sourcing: Holiday decor 2017

 

In Philippines Sourcing: Holiday decor 2017, buyers can find:

Verified exporters– 6 featured suppliers offering various types of holiday decor

Products– Full-color images with specifications & prices

Supply market intelligence– Supply centers, industry trends, challenges, production and pricing

Export data– Philippines-wide details and survey results from featured exporters

To read the full report, click on the section tabs below.

Sector highlightsSuppliers & productsIndustry overviewProduct featuresSupplier surveyPDF downloadSupplier list

Philippines Sourcing: Holiday decor 2017 Sector highlights

Industry overviewProduct featuresSupplier survey
  • Holiday decor exports in 2016 amounted to about $27.2 million.

  • Suppliers are combining indigenous materials with synthetic inputs to create unique, handcrafted designs.

  • The industry includes microenterprises that serve as subcontractors for small and midsize companies.
  • Christmas decorations account for the majority of holiday decor made in the Philippines.

  • Production remains labor-intensive.

  • Makers usually have two to five personnel involved in product design and development.
  • Most companies intend to maintain current prices or keep price increases to a minimum.

  • Suppliers are generally optimistic about export sales in the next 12 months.

  • Manufacturers are expected to release more environment-friendly models.

Philippines Sourcing: Holiday decor 2017 Suppliers & products

Philippines Sourcing: Holiday decor 2017 Suppliers and Products

Philippines Sourcing: Holiday decor 2017

• Wall-mount decorations • Tabletop & floor decorations • Hanging ornaments • Outdoor decorations

Our team has visited all Philippine manufacturers featured here to verify their export capability. Each has a website on GlobalSources.com with full company details, product images with specifications, manufacturing capability and complete contact details.

Click suppliers’ names below to view their full profiles and product offerings on GlobalSources.com.

Sections


Products

Below is a selection of products from our featured suppliers. Click on the images to find more products and supplier information.

For a complete listing of the featured suppliers, click here.

Wall-mount decorations   
Philippines Sourcing Holiday décor 2017 suppliers and products
Tabletop & floor decorations   
Philippines Sourcing Holiday décor 2017 suppliers and products
Hanging ornaments   
Philippines Sourcing Holiday décor 2017 suppliers and products
Outdoor decorations   
Philippines Sourcing Holiday décor 2017 suppliers and products

Philippines Sourcing: Holiday decor 2017 Industry overview

Philippines Sourcing: Holiday decor 2017 Industry Overview

Philippines Sourcing: Holiday decor 2017

• Wall-mount decorations • Tabletop & floor decorations • Hanging ornaments • Outdoor decorations

This section discusses key issues affecting export manufacturers in the Philippines, offering insight into industry composition and important supply centers.

Philippine holiday decor exportsCompetitive advantagesChallengesIndustry composition
  • Holiday decor exports in 2016 amounted to about $27.2 million, up 6 percent from 2015.

  • The US, Germany, Japan, Canada and Italy were the top export destinations.

  • Suppliers are combining indigenous materials with synthetic inputs to create unique, handcrafted designs.
  • The Philippines is home to a wide variety of raw materials.

  • The holiday decor industry has access to a large pool of workers, which include designers and craftsmen.

  • The government has programs to promote Philippine-made products and enhance supplier competitiveness.
  • Rising raw material costs are pushing up prices.

  • Labor-related expenses are also on the rise.

  • Many suppliers have limited access to financing.
  • The industry includes a large number of microenterprises that serve as subcontractors for small and midsize companies.

  • The Philippine Homestyle and Holiday Decor Association currently has 42 members.

  • Most suppliers are located in the National Capital Region.

Exports

Philippine exports of holiday decor have been on an upward trend in recent years, as the US and other markets recovered from the 2008 economic slowdown.

Shipments of festival, carnival and other entertainment articles under HS code 9505, which covers holiday decor, amounted to nearly $27.7 million in 2015, up 2 percent from 2014. Exports in 2016 were valued at approximately $27.2 million, an increase of 6 percent from 2015.

The US is the top export destination for Philippine holiday decor. In 2016, it accounted for 76 percent of exports in terms of value. The other major markets were Germany, Japan, Canada and Italy.

Philippines Sourcing: Holiday decor exports

To ensure that exports remain on an upswing, Philippine holiday decor suppliers are creating unique, handcrafted pieces through the combination of indigenous materials with metal, glass and other synthetic inputs. Several companies are also coming out with mixed-media designs that feature recycled or sustainable materials amid the growing social awareness among consumers, including those in the domestic market.

Companies are offering mixed-media ornaments not only for Christmas but also for occasions such as Valentine’s Day, Easter and Halloween, which are popular in the US and other major markets. Most suppliers are positioning their models as midrange or high-end models to avoid direct price competition with suppliers in China, Vietnam, Indonesia and other production centers.

Suppliers still consider the US and the EU as their main markets, but several companies are expanding reach to include Canada and the Asia-Pacific region, as well as the domestic market. To widen their network, suppliers are participating in Maison&Objet in Paris, Christmasworld in Germany and other international trade shows. Several have also invested in creating and maintaining their own websites where they can showcase their products.

Competitive advantages

Among the factors supporting the industry’s focus on the midrange and high end is the variety of raw materials that can be found in the country.

Abaca, for example, can be found in all three major islands of the Philippines. The country is the largest producer of the fiber, accounting for about 85 percent of supply. The Bicol region, comprising the provinces of Camarines Norte, Camarines Sur, Albay, Catanduanes, Sorsogon and Masbate, is the top source of abaca in the Philippines.

Rattan, another popular material in holiday decor, is also grown in various parts of the country. In 2015, Palawan province in Luzon and Agusan del Sur in Mindanao were among the major producers of split and unsplit rattan, according to statistics posted on the website of the Forest Management Bureau of the Department of Environment and Natural Resources (DENR).

Another advantage of the industry is its access to a large pool of skilled workers, who are products of formal and informal training. The majority of Filipinos have some proficiency in the English language, facilitating communication between companies and their clients. The country’s workforce also includes creative and resourceful designers, as well as weavers, carvers and other artisans whose skills have been passed down from previous generations.

Philippines Sourcing: Holiday décor Industry Overview Export Markets

The holiday decor industry also enjoys government support. In terms of promotion, the Department of Trade and Industry, through the Center for International Trade Expositions and Missions (CITEM), organizes Manila FAME, which is a biannual trade show featuring furniture, home furnishings, holiday gifts and decor, and fashion accessories.

Through the Regional Interactive Platform for Philippine Exporters (RIPPLES) Plus program, the government provides potential exporters capability building trainings and information on markets and trends to enhance their competitiveness. The program is jointly implemented by the Export Marketing Bureau (EMB), the DTI’s Regional Operations Group (DTI-ROG) and the Philippine Trade Training Center (PTTC).

Challenges

Even with their focus on midrange and high-end lines, suppliers are keen on keeping their prices competitive and limiting adjustments since products from the Philippines are already two to four times more expensive compared with those manufactured in China, Vietnam or Indonesia. Some companies maintain their quotes for two years.

Rising raw material costs, however, is making this endeavor difficult. Rates of indigenous raw materials such as abaca, raffia and buri increase 5 to10 percent annually due to higher domestic and overseas demand.

Labor-related expenses, a major production cost given the labor-intensive nature of the industry, have also gone up. Minimum wages for non-agriculture workers in the country currently range from 235 to 491 Philippine pesos per day, or 13,620 to 14,730 Philippines pesos per month.

Makers have had to offer better pay to hire and retain carpenters and other craftsmen as the number of these skilled workers decline. Older generations of this workforce are retiring, and few of the young generation are more interested in taking their place.

To counter this issue, a few manufacturers are cooperating with the Technical Education and Skills Development Authority (TESDA) to source labor for carpentry, welding and other production processes.

Amid rising costs, many holiday decor suppliers, especially those with small operations, face the additional challenge of having limited access to financing. This hampers their ability to expand capacity, develop new products and implement marketing initiatives.

Industry composition

There is no official data on the number of holiday decor makers in the Philippines. The Philippine Homestyle and Holiday Decor Association (PHILHHDA) currently has 42 members, including manufacturers and trading companies.

The holiday decor industry includes a large number of microenterprises that serve as subcontractors for small and midsize companies. These suppliers have up to five full-time workers and as many as 60 temporary employees. They normally operate under a dispersed production model since most stages are subcontracted. Their workshops, used primarily for finishing and packing, cover less than 100sqm. Microenterprises generate less than $70,000 in exports each year.

Small companies have five to 25 full-time employees and between 60 and 200 part-time workers. Their factories occupy 50 to 2,000sqm, and their annual overseas revenue reaches $350,000.

Midsize suppliers can have up to 150 full-time employees and 200 to 300 subcontracted workers. Their production facilities can cover an area of up to 3,000sqm. The export sales of these companies range from $350,000 to $2.5 million.

Most suppliers can be found in the National Capital Region, commonly known as Metro Manila, which comprises the cities of Manila, Caloocan, Mandaluyong, Makati, Parañaque, Pasay, Pasig, Quezon, Muntinlupa, Marikina, Las Piñas, Malabon, Navotas, San Juan, Taguig and Valenzuela, and the municipality of Pateros.

A Metro Manila location provides suppliers the advantage of having convenient access to product development resources and designers. Additional benefits include proximity to trade show venues, bazaars and offices of shipping companies.

Several holiday decor suppliers can also be found in Bulacan, Cavite, Laguna and Rizal provinces, which are near Metro Manila.

Albay province in the Bicol region is another important production hub. Albay is a major source of abaca, one the main materials used for holiday decor.

Supplier locations map

The highlighted areas on the map show the locations of the head offices and factories of the holiday decor suppliers featured in this report.

Philippines Sourcing: Holiday décor Supplier Locations Map

Philippines Sourcing: Holiday decor 2017 Product features

Philippines Sourcing: Holiday decor 2017 product features

Philippines Sourcing: Holiday decor 2017

• Wall-mount decorations • Tabletop & floor decorations • Hanging ornaments • Outdoor decorations

This section offers information on how trends in materials, design and manufacturing are impacting prices offered by Philippines holiday decor suppliers.

Buyers can also learn more about the materials used and the common price ranges of certain designs.

Materials & designsManufacturing & QCPricing
  • Christmas decorations account for the majority of holiday decor made in the Philippines.

  • Makers usually have two to five personnel involved in product design and development.

  • The adoption of natural and eco-friendly manufacturing inputs is a strong trend.
  • Production of holiday decor remains labor-intensive.

  • Many processes, including welding and painting, are completed using simple tools and equipment.

  • Most Philippine holiday decor suppliers comply with the EU’s General Product Safety Directive.
  • Quotes depend mainly on the materials used and the complexity of the design.

  • Releases typically target the midrange and high-end markets.

  • Products below $5 include multicolor plastic balls with glitter, beads or wirework.

Materials & designs

Christmas decorations account for the majority of holiday decor made in the Philippines, but the number of designs for Easter, Halloween and other occasions is growing. Makers usually have two to five personnel in charge of product design and development, but some manufacturers hire consultants to come up with new designs.

Natural materials such as ferns, grasses, herbs, leaves, seeds, screwpines, seeds, shells, vines and wood are seen together with metal, plastic, resin and fabric components in several products. The adoption of environment-friendly manufacturing inputs is also a strong trend, with the latest releases including figurines and ball ornaments made from recycled paper. Some holiday decor suppliers use fabric scraps sourced from local textile producers for the clothing of their figurines.

Sinamay and other abaca-based inputs are sourced mainly from the Bicol region in Luzon, the islands of Leyte and Samar in the Visayas, and the northern part of Mindanao. Capiz shells are procured mostly from the provinces of Cebu and Capiz in Visayas, while driftwood is typically sourced from the provinces of Batangas and Bulacan in Luzon.

Beads, sequins, paint and fabrics such as satin, silk and velvet are usually sourced from vendors in Divisoria, a commercial center in the city of Manila. These sellers, which offer discounted prices for high-volume purchases, typically get their supplies from China or India.

Brass and galvanized iron sheets are mainly procured from the Quiapo district in Manila, while recycled paper and chipboard are often sourced from vendors in the cities of Quezon and Caloocan. Resin and fiberglass are also domestically sourced, but there are some companies import these materials from mainland China or Taiwan.

Manufacturing & QC

Production remains labor-intensive. At many factories, welding, inlaying, painting and other processes are completed using simple tools and equipment such as airbrushes, presses and spot welding machines.

Figurines made of resin and fiberglass are usually produced via hand casting rather than through the use of machines. The features of the figurines are also painted by hand.

Woven components made of pandan leaves, abaca and other plant-based fibers that are incorporated in many designs are also produced manually. Paper crafts are constructed using mainly scissors and glue.

Metal products are typically formed using die-cutting machines. Soldering irons are then used to bend the edges to achieve the desired shape.

Most Philippine holiday decor suppliers comply with the EU’s General Product Safety Directive. They also do not use materials that are from animals or plants listed in the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). Companies usually have up to five employees assigned to do quality checks.

Pricing

Quotes depend mainly on the materials used and the complexity of the design. Releases typically target the midrange and high-end markets to avoid price competition with products from China and other countries.

Christmas wreaths sold for less than $5 are typically made of PVC or paper and decorated with plastic foam balls, wirework and glitter. Higher-priced products use fossilized and dried leaves and feature seeds and pine cones.

Table and floor decorations below $10 include handcrafted wooden or tin angel figurines with polyester garments. Garments made of raffia, abaca, satin or organza will push up quotes. Prices of elaborate tabletop decorations, including those depicting the Nativity scene and life-sized Santa Claus figurines, exceed $20.

For Christmas tree baubles, artificial pine cones made from wood shavings and multicolor plastic balls decorated with glitter, beads or wirework are available for less than $5. More expensive options include capiz balls with beaded tassels and wire embellishment.

Price guide

Price guide: Wall-mount Christmas wreaths
Less than $5
Paper leaves; styrofoam balls; wire swirls; water-based paint; embellished with glitter
$5 to $10
Fossilized and dried leaves; banaba leaves; mahogany seeds; screwpine cones painted in gold or silver; embellished with glitter
More than $10
Dried leaves; agoho seeds; eucalyptus fabric; water-based paint; embellished with glitter

Click image to enlarge.

Typical parts of a wall-mount wreath
Price guide: Tabletop Christmas angels
Less than $10
Handcrafted wooden or tin figurine; polyester clothing; embellished with glitter
$10 to $20
Handcrafted wooden or tin figurine; raffia clothing; airbrushed finish; embellished with glitter
More than $20
Handcrafted wooden or tin figurine; satin, organza or handwoven abaca clothing; embellished with glitter
Typical parts of an outdoor Christmas tree
Price guide: Christmas balls
Less than $2
Multicolor plastic ball; embellished with glitter
$2 to $5
Multicolor plastic ball; embellished with wirework, or metal or wooden beads
More than $5
Laminated capiz ball; embellished with beaded tassels or wirework
Typical parts of a hanging figurine ornament
Price guide: Outdoor Christmas trees
Less than $20
PVC foliage; wrought iron base; capiz star tree topper; wirework
At least $20
Fossilized leaves; galvanized iron or tin base; capiz star tree topper; wirework
Typical parts of an outdoor Christmas tree

Philippines Sourcing: Holiday decor 2017 Supplier survey

Philippines Sourcing: Holiday decor 2017 supplier survey

Philippines Sourcing: Holiday decor 2017

• Wall-mount decorations • Tabletop & floor decorations • Hanging ornaments • Outdoor decorations

To give buyers first-hand information from active holiday decor exporters in the Philippines, we’ve surveyed the manufacturers featured on this site.

Export pricesExport markets & salesProduct trendsChallenges
  • A number of suppliers do not intend to raise quotes.

  • Companies planning to adjust prices will cap increases at 10 percent.

  • Price adjustments are being driven by rising labor and raw material costs.
  • Suppliers are generally optimistic about export sales in the next 12 months.

  • Many are anticipating growth of at more than 10 percent in export sales.

  • North America, the EU and the Asia-Pacific region will remain the main export destinations.
  • Suppliers are expected to release more environment-friendly models.

  • Combining different natural and synthetic materials in a single design will remain a trend.

  • Releases will also include colorful and elaborate designs for various occasions.
  • Price competition is a major challenge facing the industry.

  • Rising costs are making it more difficult for suppliers to compete on price and find new markets.

  • Consequently, Philippine holiday decor suppliers focus on midrange and high-end lines.

Prices

Philippine holiday decor suppliers will be keeping quotes at current levels or capping increases at 10 percent in coming months.

Of the 10 suppliers featured in this report, 40 percent indicated they do not plan to raise prices in the next six months. Many are taking this strategy to maintain relationships with existing clients and encourage additional orders.

Among the companies that will raise quotes, 71 percent intend to keep adjustments within 5 percent and the rest see increases ranging from 6 to 10 percent. The price increases are being driven primarily by the rising cost of raw materials and labor.

export chart price

Export markets & sales

Suppliers are generally optimistic about export sales in the next 12 months, as existing clients are expected to replenish their inventories. Several makers are also anticipating their participation in trade shows and other marketing initiatives to result in additional orders.

Of the surveyed companies, 40 percent see export sales increasing 11 to 20 percent, and 20 percent are projecting higher growth. The rest are anticipating revenue from overseas shipments to either remain flat or increase by up to 10 percent.

North America, the EU and the Asia-Pacific region will remain the main export destinations of holiday decor from the Philippines. Among the survey respondents, 50 percent indicated North America will be their most important target market in the next 12 months. The remaining suppliers will focus on the EU or the Asia-Pacific region.

Philippines Sourcing: Holiday decor supplier survey export forecast

Ornaments made of environment-friendly materials are expected to increase amid growing social awareness overseas, especially in the industry’s traditional markets. Of eight suppliers that answered the survey question on product trends, five indicated that these decorations will be the focus of their product development efforts in coming months.

One of the survey respondents intend to create more mixed-media products. The remaining companies plan to come out with colorful and elaborate designs not only for Christmas but also for occasions such as Halloween and Valentine’s Day.

Challenges

Price competition is a major challenge facing the industry as products in the Philippines are two to four times more expensive compared to those produced in China, Vietnam and Indonesia.

Rising labor and raw material costs are making it more difficult for suppliers to compete on price and find new markets. Several companies have seen orders decline as buyers opt to source from suppliers in China, Vietnam and Indonesia, which can offer less expensive products. This has prompted Philippine holiday decor suppliers to focus on midrange and high-end lines.

Philippines Sourcing: Holiday decor supplier survey key findings

Philippines Sourcing: Holiday decor 2017 PDF download

Philippines Sourcing: Holiday decor 2017

Philippines Sourcing: Holiday decor 2017

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Supplier & products

Sections


  • Products
  • Philippine holiday decor suppliers

Industry overview

Sections


  • Highlights
  • Exports
  • Competitive advantages
  • Challenges
  • Industry composition
  • Philippine holiday decor suppliers

Charts


  • Export value
  • Export markets
  • Supplier locations map

Product features

Sections


  • Highlights
  • Materials & designs
  • Manufacturing & QC
  • Pricing
  • Price guide
  • Philippine holiday decor suppliers

Charts


  • Materials used

Supplier survey

Sections


  • Highlights
  • Export prices
  • Export markets & sales
  • Product trends
  • Challenges
  • Philippine holiday decor suppliers

Charts


  • Export prices
  • Export forecasts
  • Key findings

Philippines Sourcing: Holiday decor 2017 Supplier list

Philippine holiday decor suppliers

Click company names below marked Active to view verified suppliers and products featured on GlobalSources.com.

Suppliers featured on
Supplier statusWall-mount decorationsTable & floor decorationsHanging ornamentsOutdoor decorations
Fae Decor Crafts Active
Global Model Art Design Co. Active
Greenflex International Corp. Active   
Navidad Crafts Export Corp. Active   
RH Excelcrafts & Gen. Merchandise Ent. Active
RT Crafts Enterprise Active