India Sourcing: Home textiles 2018


In India Sourcing: Home textiles 2018, buyers can find:

Verified exporters – 15 featured suppliers offering beddings, blankets, pillowcases, towels, carpets, rugs and other home textiles

Products – Full-color images with specifications & prices

Supply market intelligence – Supply centers, industry trends, challenges, production and pricing

Export data – India-wide details and survey results from featured exporters

To read the full report, click on the section tabs below.

Sector highlightsSuppliers & productsIndustry overviewProduct featuresSupplier surveyPDF downloadSupplier list

India Sourcing: Home textiles 2018 Sector highlights

Industry overviewProduct featuresSupplier survey
  • Having a variety of raw materials is one of the main factors contributing to the industry's competitiveness.

  • The country sent abroad about $5 billion worth home textiles in 2017.

  • Production hubs for are mostly in Tamil Nadu, Kerala, Maharashtra, Rajasthan and Uttar Pradesh.
  • Cotton, wool, silk and polyester are the common options for home textiles.

  • Prices are based mainly on the materials used.

  • Eco-friendly inputs such as organic cotton, bamboo and jute are also gaining more traction.
  • Most India home textile suppliers intend to raise prices the same in the next six months.

  • Contemporary designs will be popular in coming months.

  • North America will be the key market in the next 12 months.

India Sourcing: Home textiles 2018 Suppliers & products


India Sourcing: Home textiles 2018

• Beddings & blankets • Pillowcases • Towels • Carpets & rugs • Others

Our team has visited all India manufacturers featured here to verify their export capability. Each has a website on with full company details, product images with specifications, manufacturing capability and complete contact details.

Click suppliers’ names below to view their full profiles and product offerings on



Below is a selection of products from our featured suppliers. Click on the images to find more products and supplier information.

For a complete listing of the featured suppliers, click here.

Beddings & blankets   
India home textilesIndia home textilesIndia home textilesIndia home textiles
India home decorIndiaIndia home decorIndia home decor
India home decorIndiaIndia home decorIndia home decor
India home textilesIndia home textilesIndia home textilesIndia home textiles
India home decorIndiaIndia home decorIndia home decor

India Sourcing: Home textiles 2018 Industry overview

India Sourcing: Home textiles Industry Overview

India Sourcing: Home textiles 2018

• Beddings & blankets • Pillowcases • Towels • Carpets & rugs • Others

This section discusses key issues affecting export manufacturers in the India, offering insight into industry composition and important supply centers.

India home textiles exportsCompetitive advantagesChallengesIndustry composition
  • The country sent abroad about $5 billion worth home textiles in 2017.

  • The US was the top importer during this period.

  • Suppliers plan to continue exporting to EU countries in the next few months.
  • Having a variety of raw materials is one of the main factors contributing to the industry's competitiveness.

  • Craftsmanship is another key advantage of India suppliers.

  • Current policies are helping boost home decor exports.
    • Intense global price competition is a hurdle for many suppliers.

    • Raw material prices and supply are major concerns for many producers.

    • Retaining skilled labor is another issue for most suppliers.
    • Production hubs for are mostly in Tamil Nadu, Kerala, Maharashtra, Rajasthan and Uttar Pradesh.

    • Small companies can produce up to 10,000 pieces.

    • Larger enterprises can roll out 30 times the production of smaller producers.

    India’s home textiles exports according to the Ministry of Commerce and Industry were $5.3 billion during financial year 2016-17 as against $5.2 billion during 2015-16. Almost 47 percent of shipments went to the US. Other key markets include Australia, Canada, South America, the UK, the UAE, and Hong Kong.

    Local home textile producers plan to target European nations such as Germany, France and Italy over the next 12 months, particularly for cotton items.

    The Ministry of Textiles also aims to enhance India’s home textile market share by aligning the products with specific markets, which includes approving the Integrated Marketing Plan 2017-18 for participation in international fairs during the financial year. Hong Kong, Turkey, Australia, Russia, West Asia, Brazil, Egypt and Chile, in particular, have also been spotlighted by the Ministry of Textiles as venues for upcoming exhibitions to help boost foreign sales.

    Competitive advantages

    Home textiles suppliers in India consider local availability of cotton, silk and other major raw materials as the industry’s main strength. India is the largest cotton-producing and second-largest cotton-exporting country in the world. In fiscal year 2015-16, India significantly surpassed China to become the largest producer of cotton. This was due to China’s policy of introducing target price-based subsidy to replace minimum support price-based subsidies, which made cotton production in China less lucrative.

    India is also the largest jute producer in the world and the second-largest producer of silk, contributing about 18 percent to world production.

    Another advantage that buoys the sector is excellent craftsmanship, which had been passed on from one generation of artisans to the next. Ajrakh, Leheriya, block printing, Dabu printing, Batik and Bagru are some of India’s handcrafted textiles, reflecting the story of its craft or the place of origin. Block printing, for instance, is popular in West Bengal state in the east, Punjab in the north and Andhra Pradesh in the south.

    The districts of Kutch and Mandvi in Gujarat and Shantiniketan in West Bengal are the heartlands of Batik culture in India. However, as mechanization came in and home textiles were mass-produced and became available at competitive prices, laborers were forced to find alternative markets. Nonetheless, the overseas demand for handcrafted, environment-friendly home textiles is currently surging.

    In recent years, several Indian companies have installed vertically-integrated global size capacities and offer high competitive strengths from basic to premium bed & bath linen, table & kitchen linen, floor coverings, curtains, upholstery and accessories. In addition, hundreds of large and medium-sized home textiles exporters have world-class infrastructure for weaving, processing, embroidery, quilting, cutting, sewing and manufacture wide width fabrics we well as fully finished Madeups.

    Mumbai, Delhi, Panipat, Jaipur, Ahmedabad, Coimbatore, Cannanore, Karur and many other clusters offer exquisite designs, innovative products and complete manufacturing solutions.

    Existing policies that aim to help boost industry exports is another strength. The Cotton Textiles Export Promotion Council is organizing the visit of a high level trade delegation of home textiles exporters to South Korea in June 2018 eyeing the good potential to export home textiles products to South Korea. Further, the home textiles products exported from India to South Korea enjoy the benefit of zero duty under the Indo Korea CEPA.

    Additionally, in 2016, the government had extended a 7.3 percent duty drawback benefit to the made-ups (including towels, bed sheets, curtains, decorative cotton products, and the like) sector. However, in a blow to the home textiles industry, the duty drawback benefit was slashed to 2 percent now. Experts feel that this move could slow down exports of these goods.

    Another program that assists the home textiles industry is the Amended Technology Upgradation Scheme (ATUS), which provides interest subsidy on loans. Under the fiscal 2017 Union Budget, $226 million has been allocated for ATUS. Meanwhile, the Export Promotion Capital Goods Scheme facilitates import of capital goods with duty at a concession up to 0 percent and appropriate export obligations. Textiles machinery is also covered under the scheme, thereby promoting textiles overseas shipments.

    Finally, the Ministry of Textiles has assisted the Textiles Committee in setting up modern facilities to ensure that textiles exported from the country meet international environmental standards.


    India home textiles makers face a number of difficulties.Infestation of pink bollworm in major cotton-producing regions of India has led to a 5 percent increase in cotton prices since mid-December last year and 2 percent reduction in cotton crop estimate for 2017/18, according to the Cotton Association of India. In addition, rupee appreciation (6.4 percent year over year) continues to remain an overhang.

    Suppliers also face some manufacturing challenges, including dealing with intense global price competition, finding and keeping skilled labor, handling cost pressures, and adapting to different consumer needs. Irregular supply of quality raw materials, along with constant fluctuation of raw component prices and insufficient supply of skilled workers, also contribute to the pressure.

    Industry composition

    Presently, there are no official data regarding the number of home textiles producers in India.

    Small enterprises are normally staffed between 200-500 employees. They focus on the low end and operate workshops covering an area of up to 50 acres. Most manufacturing steps, including assembly and polishing, are subcontracted. The total monthly capacity is 10,000 pieces. Annual revenue is $5million-$8 million.

    Midsize companies typically have 6,000 personnel. Factory size is at least 100 acres. All production processes are performed in-house. As many as 300,000 pieces are turned out every month. Yearly income is up to $20 million.

    Large suppliers are usually ISO-compliant and employ more than10,000 workers, including design and QC teams. They own one to three plants measuring over 500 acres. Factories can assemble over 1 million pieces per month. Earnings go up to $50 million annually.

    Production hubs for home textiles are mostly in the districts of Karur and Chennai (Tamil Nadu state), Panipat (Haryana), Kannur (Kerala), Mumbai (Maharashtra), Jaipur (Rajasthan), and Mirzapur and Badhohi (Uttar Pradesh).

    Supplier locations map

    The highlighted areas on the map show the locations of the head offices and factories of the home textiles suppliers featured in this report.

    India home textiles Industry Overview Locations Map

    India Sourcing: Home textiles 2018 Product features

    India Sourcing: Home textiles Suppliers and Products

    India Sourcing: Home textiles 2018

    • Beddings & blankets • Pillowcases • Towels • Carpets & rugs • Others

    This section offers information on how trends in materials, design and manufacturing are impacting prices offered by India home textile suppliers.

    Buyers can also learn more about the materials used and the common price ranges of certain designs.

    Materials & designsManufacturing & QCPricing
    • Cotton, wool, silk and polyester are popular materials.

    • Eco-friendly inputs such as organic cotton, bamboo and jute are also gaining more traction.

    • Designs featuring ethnic and modern elements are expected to grow in number.
    • Designing, stitching and printing are usually done in-house by medium and large manufacturers

    • Small and medium suppliers typically subcontract turning raw materials to yarn to reduce costs.

    • A typical average QC team is composed of two professional inspectors.
    • Prices are largely determined by the raw materials used.

    • Customized embroidery designs add to the cost.

    • Suppliers will be retaining prices for the next six months.

    Materials & designs

    Different components are used for specific products. Cotton is utilized for bedsheets, blankets, pillowcases, towels, table cloths and napkins, carpets, and rugs. It is obtained from the states of Gujarat, Maharashtra, Panjab, Telangana, Haryana, Tamil Nadu, Rajasthan, Karnataka, Odisha (Orissa), and Andhra Pradesh.

    Silk is often used for bedsheets, blankets, pillowcases, towels, table cloths and napkins, carpets, curtains, drapes, and rugs. It is procured from Karnataka, Andhra Pradesh, Assam, West Bengal, Jharkhand, Tamil Nadu, Nagaland, Manipur, and Maharashtra.

    Wool is made into blankets, rugs, and bedsheets. It is purchased from Punjab, Haryana, Rajasthan, Uttar Pradesh, Maharashtra, and Gujarat.

    Polyester is used for bedsheets, blankets, pillowcases, towels, table cloths and napkins, carpets, curtains, and drapes. It is procured from Gujarat and Coimbatore.

    Bamboo is utilized on towels, carpets, bedsheets, and blankets. It is bought from Andhra Pradesh, Assam, Gujarat, Maharashtra, Himachal Pradesh, Madhya Pradesh, Manipur, Orissa, Karnatak, Uttar Pradesh, Rajasthan, and Kerala.

    Other eco-friendly fibers such as coir, jute, water lily, wood, and seaweed are made into bedsheets, blankets, towels, table napkins, carpets, curtains, and drapes.

    In terms of design, India home textiles and textiles in general are highly influenced by the “green” movement. For example, organic cotton-based products, of which India is the largest producer in the world, are currently in high demand among foreign buyers. Combining ethnic and modern elements, and traditional or vintage designs are the other significant trends in the industry now, especially among younger clients.

    An average of two to seven models are released monthly by the largest manufacturers. Lead time for the development of samples is four days to one week.

    Manufacturing & QC

    The first step in the production process is cleaning, after which carding is done, mostly through machines. The machine used for carding is set with hundreds of fine wires that separate the fibers and pull them into parallel form. Blending is then applied by joining laps of different fibers. The next steps are combing and twisting. The final stage is spinning, which is also done by machines.

    Designing, stitching and printing are usually done in-house by large and medium manufacturers. Many major producers own spinning mills, where fiber is turned into yarn. Medium and small-scale manufacturers usually outsource the entire process of turning raw materials into yarn to reduce initial costs. Small producers also outsource printing and embroidery.

    QC involves two checks. First is product standards, which includes ISO 9001:2008 and SA-8000, which are independent certification systems that assess a company’s social accountability and quality processes, respectively. The next check is manufacturing standards, which includes Oeko-Tex Standard 100, a certification system that ensures that textiles are free from harmful chemicals. The average QC team is composed of up to two professional inspectors.


    Quotes are mainly influenced by the raw material used. Home textile products made of expensive components such as silk, wool and cotton are priced higher in the market. Although machine-printed designs do not significantly increase the price, customized styles with embroidery do. For example, a blanket made of 95 percent polyester and 5 percent wool is significantly more low-cost than a blanket made of 60 percent wool, 30 percent cotton, and 10 percent polyester. A decorative pillowcase with floral embroidery is more expensive compared with a machine-printed model.

    Raw material costs, especially cotton, is expected to hike in the coming months. Pink bollworm infestations on cotton crops continue to hurt this year’s yield, which will affect supply.

    Inflation also affects quotes. Economic experts in India predict that the country might face high inflation and low growth rate in the coming months, which could lead to increase in the manufacturing and labor costs.

    All home textiles goods have experienced a nominal hike in their prices due to inflation over the last three years. In the past eight months, however, the newly introduced goods and services tax pushed quotes up significantly.

    Price guide

    Price guide: Beddings and blankets
    $5 to $8
    Polyester or wool; 45x60cm; flat woven; one color
    $9to $14
    Polyester or wool; 66x90cm; machine-made; printed; in various colors
    $19 to $30
    Polyester, wool or cashmere; 80x90cm; handmade; printed; in various colors

    Click image to enlarge.

    India home textiles 2018
    Price guide: Pillowcases
    $2 to $3
    Cotton or satin; 18x27cm; white
    $4 to $7
    Cotton; 16x16cm; embroidered; in various colors
    $8 to $15
    Cotton or silk; 120x35cm; handmade; embroidered; in various colors
    India home textiles 2018
    Price guide: Towels
    $2.50 to $3.50
    Bath towel; cotton; 20x40cm; white, yellow or pink; plain design
    $4 to $7
    Spa towel; cotton; 30x62cm; white; plain design
    $8 to $9
    Gift towel; cotton; 27x54cm; in various colors; floral print design
    India home textiles 2018
    Price guide: Carpets and rugs
    $8 to $14
    Cotton; 36x24cm or 50x28cm; floral print design; in various colors
    $16 to $23
    Cotton or wool; 48x28cm; religious symbol design; in various colors
    $80 to $100
    Silk or wool; 44x62cm; handmade; floral print design; in various colors
    India home textiles 2018

    India Sourcing: Home textiles 2018 Supplier survey

    India Sourcing: Home textiles Supplier Survey

    India Sourcing: Home textiles 2018

    • Beddings & blankets • Pillowcases • Towels • Carpets & rugs • Others

    To give buyers first-hand information from active home textile exporters in India, we’ve surveyed the manufacturers featured on this site.

    Export pricesExport markets & salesProduct trendsChallenges
    • The majority of suppliers will be raising quotes.

    • The rest is keeping prices stable to remain competitive.

    • Most companies planning to increase prices will keep adjustments up to 5 percent.

    • Home textile suppliers have an optimistic outlook on export sales.

    • North America will be the key market in the next 12 months.

    • Several companies plan to strengthen ties with buyers in the EU, the Middle East and Asia-Pacific.

    • Products combining with contemporary designs will be popular in upcoming months.

    • Models using environment-friendly materials will increase in the coming six months.
    • Traditional designs will remain popular.

    • Majority of suppliers are concerned about finding new export markets.

    • Price competition and labor-related concerns are also a concern of producers.

    • Some companies find it difficult to cope with rising raw material prices.

    Export prices

    More than three-fifths of respondents will increase quotes. Among those who indicated they will raise prices, majority said they will do so by only 5 percent. Small suppliers said that they would be adding overhead spending due to the hike in fuel prices after the implementation of the goods and services tax.

    For surveyed companies who will maintain prices, the primary reason is price competition with high-volume production from other countries. They also said that raw materials expenditure is likely to remain unchanged in the next few months.

    India home textiles Survey Export Prices

    Export markets & sales

    Overall, India home textiles makers have a positive outlook on export sales for the next 12 months. Nearly one-third expect foreign shipments to surge up to 10 percent. Suppliers said that local handicrafts have remained popular among foreign buyers as they are handmade. Demand for wooden items have also remained robust. With global market conditions improving, domestic companies expect export sales to increase.

    North America, particularly the US, is cited by more than one-half of surveyed companies as their target destination over the coming months, due to the region being the single largest market for handicrafts exporters from India.

    Of the 15 percent who are targeting the Asia-Pacific region as their export destination, they indicated Singapore, Hong Kong, mainland China, and South Korea as the key markets in the area.

    Of the respondents, 57 percent indicated that North America will be their most important target market in the next 12 months. Thirty percent will be strengthening their foothold in the EU, and the rest will be targeting the Asia-Pacific region or the Middle East.

    Among surveyed companies, one-half said they will be focusing on contemporary designs over the year ahead to match international demand. Since October 2015, when local designs were exhibited at The Fabric of India Exhibition in London, hosted by the Victoria and Albert Museum, more and more home textile manufacturers are experimenting with modern styles and patterns instead of sticking to traditional pieces.

    India home textiles Supplier Survey Export Forecast

    Some enterprises will also highlight environment-friendly materials. Organic cotton, bamboo and jute are the main eco-friendly components used in home textiles. Fibers from water lily, wood, seaweed, and soybean are also utilized by some manufacturers.

    Instead of applying harsh chemicals during the production process, companies use alternative components such as barberry stem pieces, banyan bark indigo crude extract, eclipt a fresh leaf extract, soot carbon, pomegranate peel, and vembadam tree bark.


    More than two-fifths of surveyed companies cited entering new export markets as their primary difficulty, mainly because SMEs in the home textiles industry lack international marketing strategies. Further, due to lagging technology, these small companies are perceived as unable to fulfill large orders online, which is the only marketing channel majority of the suppliers depend on for now.

    Price competition is another challenge faced by the sector. The price competition is mainly against countries where production cost is lower, such as Bangladesh, Vietnam, Indonesia and Pakistan. There is also fierce competition among domestic home textile suppliers. Industrial-scale suppliers’ capacity to lower prices make it difficult for SMEs to compete.

    India home textiles Survey Key Findings

    Labor-related concerns also add to the pressure faced by home textile manufacturers. While there is no shortage of labor in the sector, there is a problem of absenteeism. In India, a country with multiple festivals, local workers occasionally take leave without notice, making production planning a challenge. Migrant workers, in particular, who take most jobs in textile mills and manufacturing facilities, take two to three months holiday in total every year for various festivals, death, marriages, family gatherings and religious gatherings.

    India Sourcing: Home textiles 2018 PDF download

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    India Sourcing: Home textiles 2018

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    Click on the download button to get a PDF copy of the full report, which contains the following:

    Supplier & products


    • Products
    • India home textile suppliers

    Industry overview


    • Highlights
    • Exports
    • Competitive advantages
    • Challenges
    • Industry composition
    • India home textile suppliers


    • Export value & markets
    • Supplier locations map

    Product features


    • Highlights
    • Materials & designs
    • Manufacturing & QC
    • Pricing
    • Price guide
    • India home textile suppliers

    Supplier survey


    • Highlights
    • Export prices
    • Export markets & sales
    • Product trends
    • Challenges
    • India home textile suppliers


    • Export prices
    • Export forecasts
    • Key findings

    India Sourcing: Home textiles 2018 Supplier list

    India home textile suppliers

    Click company names below marked Active to view verified suppliers and products featured on

    Suppliers featured on
    Supplier StatusBeddings & blanketsPillowcasesTowelsCarpets & rugsOthers
    Global K.A.G. International Active
    Grandeur Enterprises Active
    Sree Sai Designs
    Victory Enterprices Active
    KZ Exports Active
    Anu International Active
    Mangal Exports Active
    Airwill Exports Active
    Curtains By Rastogis
    Everwin Cottons Karur Private Limited
    Cocomats International Active
    Neelofar's Active
    Vandana Handicrafts Active
    Vishnupriya Textiles Active
    Shravan Handlooms Active

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