Silver jewelry craftsmanship: Indonesia

 

Indonesia is one of the world’s top sources of silver jewelry. The country’s jewelry fabrication, including the use of scrap, reached 7.3 million ounces in 2017, making it the fourth largest producer in Asia, according to the World Silver Survey 2018 report.

Statistics from the DESA/UNSD, United Nations Comtrade database, show that in 2017, Indonesia shipped abroad 64,832 kilograms of silver jewelry and parts worth $62.4 million under HS code 711311, placing it as the 13th top exporter of the line in terms of value.

The US was the largest importer of silver jewelry and parts from Indonesia during the period, accounting for more than one-third of overseas sales. The other key destinations were Singapore, Hong Kong and Germany. Shipments to these three markets contributed a total of 42 percent to export revenue.


The Indonesia advantageDesigner spotlightSupplier spotlightChallengesPDF download

Silver jewelry craftsmanship: Indonesia The Indonesia advantage

Silver jewelry suppliers in Indonesia offer a wide selection of designs to suit various styles and price points. Among the factors allowing them to do so is the domestic availability of silver and other inputs, and the skill and creativity of the country’s silversmiths and jewelry designers.


Abundance of raw materials

Makers typically use sterling silver, also called 925 silver, for jewelry. The alloy is 92.5 percent silver mixed with copper or another metal for strength. Silver-plated pieces are also offered, and these are usually made of copper and other alloys.

Silver jewelry suppliers in Indonesia have the advantage of being able to source silver locally. The country was ranked as the world’s 16th largest producer of silver in 2017 in the World Silver Survey 2018 report produced for The Silver Institute by the GFMS Team at Thomson Reuters. Its silver mines produced 11.5 million ounces, up from the 2016 output of 11.2 million ounces. Global silver mine production in 2017 amounted to 852.1 million ounces, down 4.1 percent from 2016.

Indonesia is also home to mines that produce gold, copper, tin, nickel and other minerals, which are often paired or combined with silver to create a variety of effects and reduce cost. Suppliers featured in this report procure gold from the islands of Java, Sumatra and Kalimantan. Copper is typically procured from the province of Papua and the island of Sulawesi, while brass is usually from Java or Bali.

Silver jewelry: Indonesia material sourcesSource: Featured suppliers

Gemstones such as diamond, citrine, opal, amethyst and jasper can also be found in the country. Cow bone, another popular embellishment on silver jewelry, is also sourced locally.

Creative silversmiths, designers

Silver jewelry from Indonesia remains largely handcrafted and dependent on the skills of silversmiths, who usually undergo years of training before being recognized as “master smiths.” Indonesia is also home to designers who take inspiration from the country’s diverse natural landscape and culture, as well as current trends, to create unique pieces with a wide appeal.

Exports from Indonesia’s silver jewelry industry range from simple, minimalist types to bold statement pieces featuring ethnic motifs or patterned after traditional jewelry. Items combining traditional and modern elements are also offered. Animals, flowers and other objects in nature are common sources of inspiration as well.

Sunaka Jewelry, for one, offers a collection inspired by songket, a handwoven silk or cotton fabric with patterns in gold or silver thread. Pieces showcasing traditional batik patterns usually found in textiles are also available from the company. The Ombak Segara collection from jewelry designer Karang Adi Putra, meanwhile, was inspired by the waves in Segara Beach in Kuta, Bali.

Creations of award-winning designer Runi Palar of Runa Jewelry are also primarily inspired by objects in nature, including butterflies, flower and leaves. Her work has been featured on catwalks and international exhibitions, including those in Japan, the US and Europe.

Silver jewelry from Indonesia reflect various techniques, including granulation, filigree, stamping and casting. Pieces showcasing two or more styles are also available. Sunaka uses bun jawan, which combines granulation and filigree work, in several collections.

Silver jewelry IndonesiaThis sterling silver brooch designed by Karang Adi Putra of Sunaka Jewelry features bun, a traditional technique that combines filigree work and granulation.

Silver jewelry craftsmanship: Indonesia Designer spotlight



Indah Premuningstranda
Designer

Shealsea Jewelry

Company: Shealsea Jewelry
Phone: 623-612-987-71
Mobile: 628-474-407-32
Address: Jalan Jagaraga 24, Celuk, Gianyar, Bali
Email: [email protected]

Indonesia silver jewelry

Model: Pure Water Pendant
Description: Sterling silver; clear crystal; 12g
Price: $38

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I Wayan Gede Suantara
Founder & designer

Shealsea Jewelry

Company: Letung Silver
Phone: 62-361-296-262
Mobile: 62-812-393-07-76
Address: Jl. Raya Negara #202 Banjar Bucuan, Batuan, Sukawati, Gianyar, Bali
Email: [email protected]; [email protected]
Website: www.letung.net

Indonesia silver jewelry

Model: Byzantine Ring
Description: Handcrafted; size 8; matching bracelet and earrings available
Price: $13.88

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Karang Adi Putra
Jewelry designer

Sunaka Jewelry

Company: Sunaka Jewelry
Mobile: 628-474-407-32
Address: Jl. Jagaraga 28B Celuk, Sukawati, Gianyar, Bali
Email: [email protected]
Website: www.sunakajewelry.com

Indonesia silver jewelry

Model: Ombak Segara Drop Earrings
Description: Sterling silver; 60mm height; 10mm width
Price: $60

Inquire now



Runi Palar
Jewelry designer

Runi Palar

Company: Runa Jewelry
Mobile: 628-112-141-85
Address: Runa House of Design & Museum’s Gallery, banjar Abiansemal, Lodtunduh, Ubud, Gianyar, Bali
Email: [email protected]
Website: www.runa-jewelry.com

Indonesia silver jewelry

Model: Brooch Pendant
Description: Sterling silver; freshwater pearl

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Silver jewelry craftsmanship: Indonesia Supplier spotlight

Featured here are five companies manufacturing earrings, rings, necklaces, bracelets and other types of silver jewelry.

Click “Inquire Now” to send inquiries to featured suppliers.




Bimbika Silver Jewelry

Company details
Contact person: Gusti Made Wirawan
Phone: 628-573-863-1778
Address: Jalan Sugriwa Selatan, Gianyar, Ubud, Bali, Indonesia
Email: [email protected]
Facebook/LinkedIn: www.facebook.com/bimbikasilverjewelry

Company facts
Year established: 1998
Head office location: Bali, Indonesia
Full-time employees: 12
Part-time employees: 20

Indonesia silver jewelry

Model: Chandelier Earrings
Description: Sterling silver; agate beads
Delivery time: 30 to 40 days 

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Chez Monique Jewelry Chez Monique Jewelry

Company details
Contact person: Wayan Sunatra
Phone: 628-133-845-4677
Address: Jl. Sriwedari 57 Taman Kaja, Ubud, Bali, Indonesia
Email: [email protected]@com
Website: www.chezmoniquejewelry.com
Facebook/LinkedIn: www.facebook.com/Chez-Monique-Jewelry

Company facts
Year established: 1993
Head office location: Bali, Indonesia
Full-time employees: 4

Indonesia silver jewelry



Model: Snake Ring Silver
Description: Sterling silver

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Indarti Silver Indarti Silver

Company details
Contact person: Putu Wiracita
Phone: 062-361-2981-72
Address: Jl. Raya Celuk St 3, Celuk, Sukawati, Gianyar, Bali, Indonesia
Email: [email protected]
Website: www.indartisilverbali.com

Company facts
Year established: 2014
Head office location: Bali, Indonesia

Indonesia silver jewelry

Model: Bun Jawan Bracelet
Description: Traditional Balinese motif; sterling silver; amethyst; 27g; 25mm in width; 63mm in diameter
Price: $170
Delivery time: 2 weeks

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Shealsea Jewelry

Company details
Phone: 62-847-440-732
Address: Jalan Jagaraga 24, Celuk, Sukawati, Gianyar, Bali, Indonesia
Email: [email protected]

Company facts
Year established: 2000
Head office location: Bali, Indonesia
Full-time employees: 15
Part-time employees: 10

Indonesia silver jewelry

Model: Bracelet
Description: Sterling silver; amethyst; wood; Celuk Festival Awards 2017 winner; 17cm; 30g
Delivery time: 30 days

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Sunaka Jewelry Sunaka Jewelry

Company details
Contact person: I Ketut Sunaka
Phone: 62-361-298-254
Email: [email protected]
Website: www.sunakajewelry.com
Address: Jl. Jagaraga 28B Celuk, Sukawati, Kabupaten Gianyar, Bali, Indonesia

Company facts
Year established: 1975
Head office location: Bali, Indonesia
Full-time employees: 52

Indonesia silver jewelry
Model: Songket Rose Gold Plated Chain Bracelet
Description: Sterling silver; rose gold plating; 140mm in length; 1.47mm in thickness; 6.43mm in depth
Delivery time: 14 to 35 days for standard shipping; 5 to 14 days for upgraded shipping

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Silver jewelry craftsmanship: Indonesia Challenges

Amid the large number of suppliers in the silver jewelry industry, competition in domestic and international markets is fierce. Besides competing with each other, silver jewelry makers vie for orders with companies offering other types of jewelry. Handcrafted designs also compete with mass-produced items, which can be rolled out faster and priced lower.

Price competition is a major challenge, especially with online business-to-business (B2B) and business-to-consumer (B2C) online platforms facilitating comparison of products and prices.

Indonesia-made products are at disadvantage in terms of price competitiveness when compared with those from China, according to Adi Widodo, marketing manager of Asosiasi Pengembangan Kerajinan Republik Indonesia (APIKRI), a nongovernmental organization of micro and small handicraft suppliers. Widodo noted that items from China can be produced and sold at half the price “Let’s say we produce an item for $4, but they can make it for $2; so they sell it half price from what we offer.”

Copying of designs is also an issue, locally and internationally. Craftsmen being lured away by rivals is another concern.

Rising costs are making it more difficult for suppliers to compete and continue production. Besides dealing with fluctuations in the cost of raw silver and other materials, makers face the challenge of labor-related expenses also going up. In 2019, minimum wages in Indonesia are expected to increase by about 8 percent. Obtaining the necessary documentation to export pushes up operating expenses.

Cost-related challenges have driven makers and silversmiths to either close shop or shift to a different industry. Micro, small and medium-sized enterprises (MSMEs) are particularly vulnerable to this because they have limited financial resources. I Nyoman Mudita, chairman of the Bali Silver Association, noted that high loan interest rates make it difficult for entrepreneurs to sustain they businesses or accept large-volume export orders.

Some companies are reducing production costs by diversifying into silver-plated jewelry, or by pairing or replacing silver with metal such as brass, copper and platinum, which are usually less expensive. This trend is reflected in the release of models in alpaca silver, which is an alloy that combines copper, zinc and nickel.

To support its members and help them grow their businesses, the Bali Export Development Organization (BEDO) offers capacity building programs such as workshops on design, marketing, product development, export and company development.

APIKRI, a guaranteed member of the World Fair Trade Organization (WFTO), supports micro and small handicraft makers through capacity building programs, including training on entrepreneurship, design development and waste management. It also provides marketing, technical and financial assistance.

Silver jewelry craftsmanship: Indonesia PDF download

Click on the download button to get a PDF version of the report, which contains the following:

The Indonesia advantage

  • Abundance of raw materials
  • Creative silversmiths, designers


Designer spotlight

  • Indah Premuningstranda
  • Karang Adi Putra
  • I Wayan Gede Suantara
  • Runi Palar

Supplier spotlight

  • Bimbika Silver Jewelry
  • Chez Monique Jewelry Store & Classes
  • Indarti Silver
  • Shealsea Jewelry
  • Sunaka Jewelry

Challenges

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